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Jersey City

    Director / Head of Marketing - Jersey City, United States - Lumine Group

    Lumine Group
    Lumine Group Jersey City, United States

    2 weeks ago

    Default job background
    Description
    Digital Marketeer

    Lumine Group acquires, strengthens, and grows vertical market software businesses in the Communications and Media industry. Starting allocation will be for newly acquired Axyom.Core, potential to evolve based on performance.

    Before applying, please note that this job is remote, requires English fluency and starts in May/June 2024.

    If you are a tech savvy marketer and agree with those conditions, please send us your application because we want to meet you

    Key responsibilities
    • Manage Website contents and layouts,
    • Ensuring copy is complete and continuously up to date;
    • Creating new materials, namely articles, Whitepapers, Case Studies and Presentations;
    • Apply ABM and personas techniques, developing content that resonates with them;
    • Plan and assist in the organization of online webinars and events;
    • Planning of marketing campaigns (both paid & organic);
    • Tracking and reporting of results, according to Lumine Group Marketing Playbook;
    • Gathering market intelligence, working with product management to steer and evolve the go-to-market approach as we learn.
    Profile
    • Must Haves:
      • Fluency in English, both written and spoken;
      • Tech savvy, eagerness to learn about new technologies and processes;
      • Degree in Marketing (if you are a techie) or Computer Science (if you are a good writer);
      • Pro-active -> able to research, learn and brainstorm to come up with clever ideas for content that is useful for our ecosystem;
      • Be social media active, capable of promoting the produced content to ensure that it is seen, consumed, and shared;
      • Effective communication skills and ability to work in a highly collaborative environment.
    • Nice To Haves (NTH) / not exclusion factors:
      • Knowledge of Google Analytics
      • Knowledge of paid marketing campaigns (Google Ads, LinkedIn, Facebook);
      • Knowledge of Hubspot / Wordpress / Mailchimp
      • Knowledge of Salesforce / MS Dynamics
    What We Offer:
    • Integration in a solid company with a continuosly growing team and exciting technology stack;
    • Competitive compensation based on experience and benefits package;
    • Be a part of the Lumine Group ), with exciting inter-company opportunities.
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