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    Manager, Education Marketing Team - Chicago, IL, United States - Siemens

    Siemens
    Siemens Chicago, IL, United States

    3 weeks ago

    Siemens background
    Description

    Are you a digital-first growth marketing leader with a customer-obsessed approach? Are you fascinated by digital transformation and the power of technology to solve problems? Do you want to lead a team of like-minded, marketing professionals focused on higher education? Do you want to help higher education institutions with engineering and manufacturing content that can impact the future workforce?We're searching for a manager to lead a team of education focused marketing in support of our go-to-market strategy at Siemens Digital Industries Software.

    We believe in people-first marketing and people-first work.

    We are looking for an experienced SaaS marketing professional to manage digital marketing at scale to activate a wide range of target segments with global impact.

    Bringing your experience with the buyer's journey, engagement strategies, and execution, you'll immediately make an impact through a positive relationship with your peers, immediate team and a large organization of B2B marketing professionals.

    You will lead a team that thinks customer-first when building digital experiences (whitepapers, sales tools, campaign briefs, messaging guides, emails, blogs, landing pages, etc.), advertising, search-optimized content, account-based marketing, social media marketing and more.

    You will advocate for and encourage the team to test, optimize and try new tactics as well as deliver new types of content while striving to exceed our education marketing team KPI's.

    You will be responsible for continual review of campaign, content performance and results to meet or exceed team targets.

    You will advocate for cross-functional and cross-departmental collaboration to produce clear and valuable communications to help customers of all sizes, across multiple industries engage and learn more about Siemens Digital Industries Software.

    While most of your team is US-based, you will work with regional teams and partners around the globe, so international marketing experience is helpful.

    You have experience and can supplement the work of your team in our organic account activation efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, creative deliverables (video, graphics, collateral) and more.

    You are familiar with nurture-based marketing and ABM and possess the analytical skills to help optimize campaigns based on testing and ongoing results.

    You will manage a team that works with an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.

    Key ResponsibilitiesLead and develop a remote team of industry marketing campaign creators, writers, and other marketing strategy and execution progressCollaborate horizontally with other team managers and with other departments to build and meet/exceed KPIsSupport the creation of stand-out differentiated digital media campaigns that support prioritized industry and solution-based demand generation objectives.

    Contribute to content strategies that support and amplify short- and long-term marketing goals.

    In partnership with our education focused strategy and solution leaders, to act as both an internal and external face/voice of key programs, topics and imperatives around higher education and how Siemens can helpStay on top of marketing trends and create new ideas to explore and test as a teamLead career management (development plans, training, promotion, short- & long-term career perspectives)Take ownership of people's development including team culture, engagement, development, and retentionMotivate team members Coordinate activities for team members and projectsManage and plan workload, monitor team utilizationMonitor team performanceResource management, taking active part in the recruitment processParticipate in process development, internal projectsQualificationsBachelor's degree in Marketing, English, Journalism, Communications or related field, Advanced degree such as an MBA preferredThe right person has 5+ years of successful experience across B2B digital and content marketingIdeal candidates will have experience in marketing to Higher Education institutionsStrong verbal and written communication skills and the ability to work optimally across internal and external organizations.

    Possess outstanding problem-solving, analytical, and research skillsExperience leading or managing a team preferred.


    Working Conditions/Physical Requirements:
    Normal office environment or working remotelyMinimal travel required (less than 15%)This
    position will be subject to U.S. export control requirements under the
    International Traffic in Arms Regulations (ITAR) and/or Export Administration
    Regulations (EAR). Employment is contingent on either verifying the U.S.
    Person status or obtaining any necessary export license. Why us? Working at Siemens Software means flexibility - Choosing between
    working at home and the office at other times is the norm here. We offer great
    benefits and rewards, as you'd expect from a world leader in industrial
    software. A collection of over 377,000 minds building the future, one day at
    a time in over 200 countries. We're dedicated to equality, and we welcome
    applications that reflect the diversity of the communities we work in. All
    employment decisions at Siemens are based on qualifications, merit, and
    business need. Bring your curiosity and creativity and help us shape tomorrow Siemens Software. Transform the EverydayThe salary range for this position is $120,800 to
    $217,400 and this role is eligible to earn incentive compensation. The actual
    compensation offered is based on the successful candidate's work location as
    well as additional factors, including job-related skills, experience, and
    relevant education/training. Siemens
    offers a variety of health and wellness benefits to employees. Details


    regarding our benefits can be found here:
    . In addition, this position is eligible
    for time off in accordance with Company policies, including paid sick leave,
    paid parental leave, PTO (for non-exempt employees) or non-accrued flexible

    vacation (for exempt employees).#LI-PLM#LI-HYBRID #SwSaaSEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace.

    All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

    Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accomodation for disablity form If you're unable to complete the form, you can reach out to our AskHR team for support at Please note our AskHR representatives do not have visibility of application or interview status.

    EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.
    Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
    California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.
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