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    Marketing Content Specialist - Columbia, United States - Knewin

    Knewin
    Knewin Columbia, United States

    2 weeks ago

    Default job background
    Description
    Overview

    ,

    a leading provider of AI-powered decision intelligence solutions, is seeking a creative and results-oriented

    Marketing Content Specialist

    to join our growing team.

    In this role, you will play a key role in developing and executing our social media strategy across LinkedIn, Twitter, and various other social media platforms, while also contributing to the creation of engaging content for our blog, email marketing efforts, and other marketing initiatives.

    You will be responsible for crafting compelling content that educates and informs our target audience about the power of AI in national security, supply chain management, and digital identity.

    What you will do

    Develop and execute a comprehensive social media strategy for LinkedIn, Twitter, and other social media platforms, including content calendar creation, post scheduling, and community management
    Conduct research and write informative and engaging social media posts, blog articles, and graphics to promote 's solutions and industry thought leadership
    Manage email marketing deployment, including content creation, segmentation, and A/B testing
    Track and analyze the performance of all content marketing efforts (website traffic, social media engagement, email open rates, click-through rates, lead generation, etc.)
    Generate reports and identify areas for improvement in the content marketing strategy
    Stay up-to-date on industry trends and social media best practices
    Collaborate with the Marketing & Communications team to develop and execute integrated marketing campaigns
    Create visually appealing graphics and infographics to support social media and blog content
    Edit and optimize existing video content for social media purposes

    What you need to have

    Bachelor's degree in Marketing, Communications, or a related field
    2-3 years of experience in content marketing or social media management
    Proven ability to create engaging and informative written content
    Strong understanding of social media marketing principles and best practices, particularly for LinkedIn and Twitter
    Experience with social media management tools (e.g., Hootsuite, Sprout Social) is a plus
    Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus
    Excellent analytical skills with the ability to track and interpret data from various sources (website analytics, social media platforms, email marketing platforms)
    Excellent communication, collaboration, and time management skills
    A passion for AI and its potential applications
    A strong understanding of B2B and B2G marketing

    What we'd like you to have

    5+ years of marketing experience is desired
    Experience creating infographics or other visual content
    Video editing experience
    Knowledge of SEO best practices
    Adobe Illustrator and

    Adobe InDesign experience would be fantastic

    About

    delivers AI-powered analytics and cyber engineering solutions to support mission-critical operations and decision-making in complex, real-world environments.

    's customers, which include the US Intelligence Community, Department of Defense, the US Federal Government, as well as customers in manufacturing, healthcare, commercial space, and other sectors, rely on 's solutions to see and shape their world through reliable, predictive insights and goal-oriented advice.

    Headquartered in Columbia, Maryland, is a global, public company traded on the NYSE under the symbol BBAI.


    For more information, please visit:

    and follow on Twitter:
    @BigBearai

    .

    #J-18808-Ljbffr
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