Jobs
>
Étreux

    Digital Marketing Manager - Boston, United States - Downeast Cider House

    Downeast Cider House
    Downeast Cider House Boston, United States

    3 weeks ago

    Default job background
    Description


    Downeast CiderDowneast Cider is the #1 craft hard cider brand in New England and #2 hard cider in the country.

    Our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine. We're now a team of 100, with new roles opening across all departments.

    We produce, package, and ship our products at the cider house in East Boston, which is also the location of our office, taproom, and seasonal outdoor bar.


    Mission of the Role:
    The mission of the Digital Marketing Manager is to boost our brand's visibility and engagement, leading to increased sales.

    This is achieved by effectively using media platforms to connect with potential consumers, offering engaging content and turning these interactions into measurable business outcome.


    What You'll Do:

    Social Media Management:

    • Formulate and implement a social media strategy that aligns with our brand identity and business goals.
    • Lead the execution of a dynamic content calendar, ensuring content aligns with strategic objectives.
    • Collaborate with our in-house copywriter, photographer, and videographer to ensure timely content delivery.

    Paid Media Supervision:

    • Develop, manage, and optimize advertising campaigns across multiple platforms.
    • Monitor and adjust campaign budgets to maximize return on ad spend.
    • Establish, track, and assess relevant paid media KPIs.

    Analytics and Reporting:

    • Evaluate and report on the performance of all marketing campaigns.
    • Monitor, analyze, and report on KPIs to refine strategies and maximize ROI.
    • Conduct A/B testing of ad creatives and target audiences to optimize efficiency.
    • Research and stay up to date with digital marketing trends and best practices

    Additional Responsibilities:

    • Email Marketing: Refine email marketing strategies, lead their execution, and analyze the results
    • Influencer Marketing:
    Lead our influencer marketing strategy to meet our earned and paid KPIs. Identify and implement influencer initiatives to enhance audience acquisition, retention, and growth.- Website Management: Work on establishing best in class UX for Downeast digital experiences as well as update website content as needed

    • SEO:
    Develop and execute search engine marketing strategies

    • Commercial Assets:
    Assist Trade Marketing and Sales teams in creating assets

    • Digital Assets:
    Manage internal digital assets.
    • Undertake additional projects as needed, supporting Brand Manager responsibilities in executing brand strategies.

    Who You Are:

    • Bachelor's degree in business or marketingrelated emphasis 3 years of professional experience managing digital marketing, media marketing, brand marketing, ecommerce, or social media businesses
    • Advanced knowledge of social media platforms and experience creating digital marketing campaigns across multiple platforms (minimum required: Instagram ads)
    • Strong knowledge of the digital marketing industry, analytics tools, trends, and new developments
    • Highly organized and able to multitask in a fastpaced environment while maintaining attention to detail.
    • Strategic thinking, analytical, & problemsolving skills and excellent written, oral, and presentation skillsDon't check all the boxes? We know there's no such thing as a perfect candidate, so if this is a role you feel passionate about we encourage you to apply with a onepage cover letter explaining why this post speaks to you. Drop the "to whom it may concern" and give it to us straight why you?What we offer:
    • Unlimited paid time off
    • Paid holidays
    • 401k with company match
    • Health & dental insurance
    • Company provided short term disability
    • Computer reimbursement
    • Annual PPE stipend
    • Cider allowance (how big is your fridge?)We aspire to build an enduring company with a world
    • class brand, known as an extraordinary place to work. It's been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we've gained 231 new teammates and 1.6 million cases of tasty drinks
    • with a growing assortment beyond cider
    • we remain 100% founder
    • owned. We're a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like.
    We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other's differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are
  • Long Hagan Huff-Harris

    Marketing Manager

    2 weeks ago

    Long Hagan Huff-Harris Boston, United States

    Marketing Manager ($100,000 - $125,000) · This is a full-time role for a Marketing Manager at Long Hagan Huff-Harris. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our services and enhance our brand awareness. Your ...

  • CK Group

    Marketing Manager

    1 week ago

    CK Group Boston, United States

    Jocelyn Blackham is recruiting for a Marketing Manager to join a global CRO at their site based in Cambridge, MA. This position is offered on a permanent basis. · Marketing Manager Role: · Experience in developing and executing marketing campaign. · Proficient with day-to-day ma ...

  • UG2

    Marketing Manager

    3 weeks ago

    UG2 Boston, United States

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...

  • Robert Vos International Ltd

    Marketing Manager

    4 days ago

    Robert Vos International Ltd Boston, United States

    Company Overview: Robert Vos are representing a cutting-edge AI startup revolutionizing the medical device industry with their advanced ultrasound technology. · Position Summary: We are looking for a dynamic and creative Marketing Manager to lead the marketing efforts for the US ...

  • CK Group

    Marketing Manager

    3 weeks ago

    CK Group Boston, United States

    CK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...

  • Beacon Hill

    Marketing Manager

    2 weeks ago

    Beacon Hill Boston, United States

    Our client, a leader in the financial space is looking for a Marketing Manager to join their team on a long-term contract basis. This will be a 6 month contract to start and will be onsite in Boston, MA for 3 days per week · Responsibilities: · Coordinate, implement and oversee d ...

  • Suffolk Construction

    Marketing Manager, Pursuit Marketing

    6 days ago

    Suffolk Construction Boston, United States

    The Role: · The Marketing Manager is responsible for applying creative and strategic insight to drive the efforts to position Suffolk as the builder of choice. This person works closely with the operations, estimating, leadership, and business development teams to develop winning ...

  • Ascensus

    Marketing Manager

    3 weeks ago

    Ascensus Boston, United States

    **Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specif ...

  • UG2

    Marketing Manager

    3 weeks ago

    UG2 Boston, United States

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...

  • Skyword

    Marketing Manager

    5 hours ago

    Skyword Boston, United States

    Job Description · Job Description Description · We are currently seeking a Marketing Manager to play an integral role on our Professional Services team. The Marketing Manager will be part of a team that is leading the content strategy for one of the world's largest tech compani ...

  • EPIP

    Marketing Manager

    3 weeks ago

    EPIP Boston, United States

    The Marketing Manager will develop and implement marketing programs in specific channels to foster donor retention, broaden the potential donor base, and advance brand building and awareness of the Foundation, especially among potential donors and philanthropic partners. · Essent ...

  • Boston Medical Center

    Manager, Marketing

    3 weeks ago

    Boston Medical Center Boston, United States

    POSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...

  • IFIT Solutions

    Marketing Manager

    1 week ago

    IFIT Solutions Boston, United States

    Job Spec · 8 months contract role · C2C · Hybrid work format (3 days work office) · Boston, MA · Banking client. · Description: · Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define mark ...

  • StealthWatch

    Product Marketing Manager

    4 days ago

    StealthWatch Boston, United States

    Product Marketing Manager - Pre-IPO Security Vendor · Are you ready to take your Product Marketing expertise to the next level? Our client is a high growth Pre-IPO security vendor on the cutting edge of innovation. We're seeking a talented Product Marketing Manager to drive thei ...

  • Forte'​-Talent Acquisition, LLC.

    Channel Marketing Manager

    3 weeks ago

    Forte'​-Talent Acquisition, LLC. Boston, United States

    My Client a Cyber Security Startup Platform is seeking a Channel Marketing Manager · **MUST BE ABLE TO WORK HYBRID IN BOSTON** · **SHOULD HAVE CYBERSECURITY EXP preferably MSSP/VAR · This is an opportunity to be the 1st Channel Marketing person for North America There is room to ...

  • StealthWatch

    Product Marketing Manager

    3 weeks ago

    StealthWatch Boston, United States

    Product Marketing Manager - Pre-IPO Vendor · Are you ready to take your Product Marketing expertise to the next level? Our client is a high growth Pre-IPO vendor on the cutting edge of innovation. We're seeking a talented Product Marketing Manager to drive their market presence, ...

  • ZEREN

    Partner Marketing Manager

    2 weeks ago

    ZEREN Boston, United States

    Partner Marketing Manager - 1st Partner Marketer for the US region · Located in Boston - Hybrid working with 1 office day per week · We are partnering with an award-winning SaaS provider who are looking to hire their 1st Channel and Partner Marketer for the US region. · Working ...

  • PG Forsta

    Product Marketing Manager

    4 weeks ago

    PG Forsta Boston, United States

    PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. heal ...

  • DiversityJobs Inc

    Customer Marketing Manager

    2 weeks ago

    DiversityJobs Inc Boston, United States

    Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to r ...

  • Agile Talent Consulting

    Content Marketing Manager

    2 weeks ago

    Agile Talent Consulting Boston, United States

    COMPANY OVERVIEW · A four-time Inc. 5000 company, TribalVision is a mid-market digital marketing agency with a unique differentiator in demand generation marketing services. The Company provides a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis ...