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    Senior Marketing Representative - Cincinnati, United States - Penn Foster Inc

    Penn Foster Inc
    Penn Foster Inc Cincinnati, United States

    1 week ago

    Default job background
    Description
    Be Here. Be Great.

    Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group, a Fortune 500 company.

    We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed.

    With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow.

    At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results.

    We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality.

    Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best.

    Essential Job Functions and Responsibilities
    Supports Development Teams with marketing needs including content creation and design consult

    Performs copywriting and editing functions for various publication opportunities
    Develops communication plans for various needs including product and program promotions
    May author/distribute promotional correspondence (newsletters, pamphlets, et.) and/or marketing collateral to existing and potential agents and /or customers.
    May plan and host both internal and external events to achieve area/regional marketing initiatives.
    Maintains record keeping systems for the department. Demonstrates expert knowledge on information in and data retrieval from these record keeping systems.

    Maintains content library including:
    presentation/deck slides, social media posts, editorials, etc.

    Provides continuing education support materials regarding company products, programs, product line news/issues, eligibility guidelines, risk and pricing philosophy.

    Produces graphics-design direction/consultation for communication materials through a variety of media outlets (print, web, etc.).

    Uses creativity and originality to originate design, art and copy layouts.
    Participates in developing creative ideas and concepts appropriate to the message.

    Selects graphic images and integrates with text.
    Determines style, size and arrangement of type and illustrations
    Provides creative direction for various multimedia programs.


    Demonstrates expert knowledge of current trends and best practices in layout principles, aesthetic design concepts, desktop publishing, graphic design, branding, and/or marketing collateral.

    Demonstrates expert knowledge of business units, products and the industry.

    Identifies vendors for services and marketing goods not provided by the organization. Receives quotes/bids and/or ensures contracted services are received. Oversees vendors' production schedules and budgets.
    May coordinate appropriate review and approval from management, legal, and/or stakeholders. Demonstrates expert knowledge of regulations/legal requirements.
    Participates in implementing corporate branding strategies and the use of company trademarks.
    Provides supporting materials for development teams when engaging current and prospective new business partners. Initiates and follows up on new business opportunities


    Supports underwriters and developers in marketing the company's products/services through interaction (correspondence, phone, in person, digital media, etc.) with agencies and brokers.

    Tracks statistics on prospect lists, hit ratios, business retention, and new business production.
    Develops and employs innovative, creative, and resourceful methods for marketing new business.


    Works collaboratively with management to develop, monitor, and adapt a business/marketing plan for area of responsibility and to support division goals.

    Participates in the development of agency or client business goals.

    May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.

    Maintains familiarity with competitors and market conditions. May be required to gather, analyze, and maintain competitive information. May utilize a Customer Relationship Management (CRM) database to improve services or target marketing efforts.

    Collaborates with Underwriting, Product Development, Product Management, Corporate Legal, and Corporate Communications to develop marketing initiatives, new products, and the supporting marketing materials.

    May collaborate with other business units on cross-marketing efforts.
    Identifies issues/potential issues and triages to appropriate staff to resolve.
    May provide guidance and assistance to lower-level associates.
    Performs other duties as assigned.
    Job Requirements

    Education:
    Bachelor's Degree or equivalent experience.
    Design experience beneficial to role; Presentation/deck creation experience is required.

    Field of Study:
    Liberal Arts, Business, Marketing, Graphic design or a related discipline.

    Experience:
    Generally, 5+ years of related experience.

    Business Unit:
    Environmental


    Benefits:
    We offer competitive healthcare, retirement and paid time off benefits.

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