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    Brand Strategy Analyst - Boise, United States - Idaho State Job Bank

    Idaho State Job Bank
    Idaho State Job Bank Boise, United States

    1 week ago

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    Brand Strategy Analyst at Intel in Boise, Idaho, United States Job Description Job Description Intel's Brand Strategy and Identity team is seeking a Brand Analyst to join our Brand Analysis group of brand experts who will help empower data-informed brand strategy and brand design decisions aligned to internal and customer objectives.

    Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth.

    For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started.

    As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.


    Responsibilities include:
    + Consistently produce high-quality brand analysis deliverables + Leverage quantitative and qualitative inputs to deliver insightful analysis in support of upfront brand discovery and learnings (e.g., brand audits, competitive brand landscapes, industry brand trends, customer research) + Leverage quantitative and qualitative inputs to deliver insightful analysis in support backend brand decision making (e.g.

    , analyst interviews, customer testing, cultural and linguistic testing, brand measurement) + Collaborate with the Product Brand Strategy and Brand Design teams to transform business questions into brand research hypotheses + Collaborate with the Insights and Activation team to develop, design, and interpret both qualitative and quantitative brand research + Translate brand research findings into actionable brand strategy opportunities + Prepare and present findings in an impactful, easily digestible format + Support brand analysis request fulfillment, project timelines, and queue prioritization, in collaboration with Brand Analysis Team Lead + Coordinate with Brand Analysis Team Lead to deliver clear briefs, iterative improvements, and innovative results + Support the development and implementation of new and innovative brand analysis capabilities A successful candidate will demonstrate:
    + Clear understanding of product and corporate brand strategy and identity + Understanding of Intel's business objectives and products + Demonstrated experience in developing and applying insights to further strategic brand goals + Demonstrated understanding of translating research learnings to insights + Works well with both quantitative and qualitative To view full details and how to apply, please login or create a Job Seeker account
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