- The Manager, Integrated Marketing is responsible for developing omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a surround-sound mix of digital and traditional channels, both paid and owned. This role will serve as the internal centralized campaign leader in collaboration with key partners including Merchandising, Digital Marketing, Digital, Creative, and Marketing Operations. This role will support a variety of growth areas within BJs business across core categories and/or digital offerings.
- Develops marketing plans for products and/or brands.
- Analyzes market trends, competitor activities, and consumer habits.
- Grows brand reputation through innovative solutions and effective position pricing.
- Reports performance of marketing campaigns against ROI and other key performance indicators.
- Assesses sales and advertising techniques and makes recommendations to ensure promotional efforts are consistent with the branding strategy.
- Performs work with a high degree of latitude.
- Handles the most complex issues.
- Possesses expert knowledge of subject matter.
- Provides leadership, coaching, and/or mentoring to subordinate a group.
- May act as lead or first-level supervisor
- Oral and written communication skills. Customer/client orientation.
- Problem-solving skills. Ability to identify and seek needed information/research skills.
- Ability to build collaborative relationships. Bachelors Degree Required. 6 years - 8 years
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Integrated Marketing Manager - Marlborough, United States - BJ's Wholesale Club
Description
Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJs Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, were committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.
The Benefits of working at BJs
BJs pays weekly
Generous time off programs to support busy lifestyles*
o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty
Benefit plans for your changing needs*
o Three medical plans**, Health Reimbursement Account (HRA), Health Savings Account (HSA), two dental plans, flexible spending
*eligibility requirements vary by position
**medical plans vary by location
