The leader of communication methods - Hopedale, OH, United States - Terra
Description
We are a growing network of specialists with digital and innovative ideas for our lifestyle brands OPUS and someday in Hopedale, OH.
Our network is a collective where dedicated teams work passionately on our favorite brands.We stand for a creative mindset and are always looking for new talents to help us further develop our lifestyle brands.
As the Head of Communication for Fashion (OPUS and someday) (m_w_d), you will be responsible for the PR/Brand Communication and Social Media teams.
Your responsibilities:
- You will lead the Communication team (6 people | 23) and manage the agency network (currently 3)
- You will play a key role in developing the marketing strategy and will be responsible for marketing activities and the overall communication strategy for both brands OPUS and someday, as well as corporate topics
- You will plan holistically (operational and strategic communication measures) for campaigns
- You will be responsible for budget planning, management, and control
- You will analyze and evaluate relevant KPIs and transform them into meaningful reports
- You will closely collaborate with Digital Sales and the Creative Brand Director
Your profile:
- Completed degree in Communication Sciences, Marketing, or a comparable qualification
- Relevant professional experience in a leadership position in the field of marketing
- Several years of experience in the fashion and lifestyle industry is advantageous
- Excellent written and verbal communication skills in German and English
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