- Track actualized and projected campaign spend monthly and partner with internal finance partners on system entry.
- Log campaign performance into internal advertising performance tracking tools.
- Utilize analytics platforms and tools to track and measure KPIs such as conversion rates, click-through rates (CTR), return on ad spend (ROAS), and lifetime value (LTV).
- Identify trends, patterns, and insights in data to inform strategic decision-making and campaign optimization.
- In conjunction with Managers of Search and Display advertising, analyze performance data and prepare weekly brand-level campaign performance reporting.
- Coordinate asset adaptation for Search and Display campaigns across cross-functional teams including marketing and creative develop and gain alignment on integrated marketing campaigns and initiatives.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing.
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
- 1-2 years of experience in digital marketing, with a focus on performance marketing and analytics.
- Proficiency in digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders.
- Detail-oriented with strong organizational and project management skills.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Experience with data visualization tools such as Tableau, Power BI, or Data Studio is a plus.
-
Performance Marketing Coordinator
1 week ago
PayPal New York, United StatesAt PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secu ...
-
Marketing Performance Analyst
2 weeks ago
Fordham University Bronx, United StatesAbout Fordham: · Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus ...
-
Vp, Digital Performance Marketing
2 weeks ago
Citi New York, United StatesThe US Personal Banking organization is a leader in the financial services industry. With a pre-eminent global brand and distribution, Citi delivers industry-leading products, advanced services and payment systems that address clients' evolving needs. Integral to Citi's success i ...
-
Lead Performance Marketing Writer
1 week ago
accelerate360 New York, United States**Job Title**: Lead Performance Marketing Writer · **Company**: A360 Media · **Location**: New York City or Remote · **Job Type**: Full-Time · **About A360 Media**: · A360 Media is a dynamic and innovative media company specializing in print and digital content creation and marke ...
-
Performance Marketing Content Writer
1 week ago
accelerate360 New York, United States**Job Title**: Performance Marketing Content Writer · **Company**: A360 Media · **Location**: New York City or Remote · **Job Type**: Full-Time · **About A360 Media**: · A360 Media is a dynamic and innovative media company specializing in print and digital content creation and ma ...
-
Manager, Offline Performance Marketing
22 hours ago
Away New York, United StatesWe believe in being intentional about our approach to modern work. Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter. This role reports to the Senior Direct ...
-
Marketing Manager, Performance Media
2 weeks ago
Quest Diagnostics Secaucus, United StatesOverview: · We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication ...
-
Performance Marketing Editor/animator
22 hours ago
TheLab Brooklyn, United Statesthelab is looking for a Performance Marketing Video Editor/Animator to join the team. · WE ARE: · An agency of makers with deep expertise in solving creative, production, and technology challenges. Our focus is on making better work, to help brands work better. We partner directl ...
-
Uber New York, United States**About the Role** · We seek a skilled and experienced Performance Marketer to support our paid channel strategy and execution at Uber. You will support in crafting the global performance marketing strategy across our paid channels (SEM, Display, Social & Affiliate) and be part o ...
-
Head of Performance Marketing
1 week ago
Cloudpillo New York, United StatesCloudpillo is een snelgroeiend bedrijf dat gespecialiseerd is in de online verkoop van diverse slaapartikelen, zoals hoofdkussens, matrassen, toppers en boxsprings. Met een team van in totaal 20 gedreven jonge professionals is het bedrijf momenteel actief op de Nederlandse, Vlaam ...
-
Performance Marketer
1 day ago
Captions New York, United StatesJob Description · Job DescriptionCaptions is the AI-powered creative studio. Millions of creators around the world have used Captions to make their video content stand out from the pack and we're on a mission to empower the next billion. · Based in NYC, we are a team of ambitiou ...
-
Search Max, Inc Englewood Cliffs, United StatesDirector of Performance Marketing · SALARY: $175-210K · PMAX/SHOPPING PLA, AFFILIATE · DTC EXPERIENCE HIGHLY DESIRED · Director of Performance Marketing - dXp Demand Generation Team · Reports to: Senior Director, dXp Demand Generation · We are seeking an innovative and dynamic D ...
-
Performance Marketing Manager
4 days ago
Animo Ventures New York, United StatesAs our Growth Marketing Manager, you will strategize, execute, and optimize performance marketing campaigns across a variety of platforms including Google Ads, Meta, TikTok, and more. With a keen eye for detail and a knack for analytics, you'll manage a substantial marketing budg ...
-
Performance Marketing Manager
1 week ago
Webster Bank New York, United StatesIf you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people firstdoing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, ...
-
Performance Marketing Manager
1 week ago
MoneyLion New York, United StatesMoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion's mission is to give everyo ...
-
Performance Marketing Manager
1 week ago
Blue Nile New York, United StatesBlue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers. We prioritize customer experience and extraordinary value while leading the industry in quality, product, and style. · As the Performanc ...
-
Performance Marketing Manager
1 week ago
Industrious New York, United StatesAbout the Company: · Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a ...
-
Head of Performance Marketing
1 week ago
Rethink First New York, United StatesRethinkFirst is a mission-driven tech company seeking an exceptional Head of Performance Marketing to help us refine and scale our customer acquisition machine through our next stage of growth, and beyond. Day to day, you will fully own our martech stack and marketing operations, ...
-
Performance Marketing Associate
11 hours ago
Glossier Inc New York, United StatesOverview · We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 9 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think o ...
-
Performance Marketing Manager
1 week ago
Roku New York, United StatesTeamwork makes the stream work. · Roku is changing how the world watches TV · Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform tha ...
Associate Analyst, Retailer Performance Marketing - Bronx, United States - Estée Lauder Companies
Description
Title: Assoc/Analyst, Retailer Performance Marketing
Reports to: ED, Retailer Performance Marketing
Who We Are
The Estée Lauder Companies is the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin care, fragrance, and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and imagination — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.
We connect with our customers anytime, anywhere, from any device. We offer a collaborative work environment and are committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. Our Global Online function is home to bold technologists, marketers, and ecommerce innovators who are shaping the future of beauty.
What You'll Do:
The Analyst, Retailer Performance Marketing will play a key role in driving growth and maximizing return on investment (ROI) through data-driven strategies and tactics. You will be responsible for analyzing campaign performance, identifying optimization opportunities, and implementing strategies to improve key performance indicators (KPIs) across various digital marketing channels.
Qualifications:
The anticipated base salary range for this position is $60,500 to $90,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Online / E-Commerce
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number:
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
