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    Head of Grammarly Business Marketing - San Francisco, United States - Marketing Deluxe

    Marketing Deluxe
    Marketing Deluxe San Francisco, United States

    2 weeks ago

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    Description
    Grammarly is excited to offer a

    remote-first hybrid working model

    . Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

    All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly's hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków.


    This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

    Grammarly team members in this role must be based in the United States or Canada, and they must be able to collaborate in person 4 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

    The opportunity

    Every day, tens of millions of people and 50,000 professional teams rely on Grammarly's AI-enabled communication assistance to help them communicate confidently and achieve their goals.

    Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication.

    Together, we're building on more than a decade of steady growth and profitability.

    We're defining the communication assistance category for individuals, enterprises, and developers with tailored service offerings:
    Grammarly Premium , Grammarly Business , Grammarly for Education , and Grammarly for Developers . All of this begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

    To achieve our ambitious goals, we're seeking a Head of Grammarly Business Marketing to drive the marketing strategy for Grammarly Business.

    This person will define their function's vision, develop a strategy, build a new category, drive execution, and create operational guidelines to ensure that Grammarly Business becomes a must-have productivity aid and part of a company's tech stack.

    This function is instrumental in enabling Grammarly to achieve its revenue plan in both the short and long run.

    The Head of Grammarly Business Marketing will be responsible for ensuring awareness of targeted markets, building net new business pipelines, and hitting conversion KPIs, building expansion pipelines and conversions KPIs, and ensuring that segment-level capabilities are built to grow the business effectively and strategically.

    This person will be responsible for architecting journeys that take buyers from awareness to interest to paying customers.

    They will also be a key thought partner to their peers in marketing leadership (Product Marketing, Communications, Brand, Lifecycle) and sales leadership (Enterprise, Mid-market, SMB, BDR/SDR, Chat, Customer Success, Revenue Operations).

    The ideal candidate will have expertise in B2B Marketing and has a deep understanding of how content out-of-home, paid media, events, account based marketing, and BDR/sales marketing motions work.

    They will have a strong command of marketing operations and use marketing automation technology to scale efficiently.

    They have created a B2B marketing function from the ground up and scaled it to a point where it represents a significant driver of revenue for the business.

    They understand and have experience marketing to business leadership across SMB, Commercial, and Enterprise, in the US and abroad.
    Your impact

    In this role, you will:
    Develop breakthrough campaigns, bringing our new category to life.

    Define and own the strategy, tactics, and performance reporting across the full business buyer journey to drive revenue growth via marketing activities.

    Create segment-level strategies and engage at key moments during a customer's journey with Grammarly to maximize near-term revenue and medium-term momentum.

    Drive the marketing mix across digital and other online/offline channels to meet the pipeline needs for Grammarly Business.
    Scale Grammarly Business's marketing technology stack to improve reporting, targeting, automation, and insights capabilities.

    Optimize the lead funnel and sales handoff, build an effective lead scoring system, report outcomes and drive improvements in partnership with analytics, marketing operations, revenue operations, and sales.

    Grow a high-performing team by developing, recruiting, training, and mentoring talent.

    Manage external vendor partnerships focused on demand generation, content creation, marketing automation, and data enrichment to grow the efficacy and impact of the function over time.

    We're looking for someone who
    Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.

    Is able to collaborate in person 4 weeks per quarter, traveling if necessary to the hub where the team is based.

    Has 15+ years of professional experience, including significant stints with a proven track record in driving B2B demand from buyers in SMB and Fortune 5000 companies, at an industry-standard performance benchmark.

    Demonstrates an intimate understanding of best practices in generating awareness, sustained interest, and demand from senior buyers.
    Is hyper-focused on results and uses this "lens" daily to assess performance, guide their team, and make decisions.
    Has a strong handle on marketing experiments, marketing metrics, and where they do and don't apply.
    Has a proven record of mentoring and leading diverse and distributed teams.
    Shows a track record of influencing behavior from the frontline to the C-suite in an organization, including cross-functional leadership.
    Has experience presenting to and engaging with C-level executives.
    Support for you, professionally and personally

    Professional growth:

    We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being.

    We support professional development and advancement with training, coaching, and regular feedback.

    A connected team:
    Grammarly builds a product that helps people connect, and we apply this mindset to our own team.

    Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values.

    We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+

    team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.
    Compensation and benefits
    Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:
    Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
    Disability and life insurance options
    401(k) and RRSP matching
    Paid parental leave
    Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
    Home office stipends
    Caregiver and pet care stipends
    Wellness stipends
    Learning and development opportunities
    Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region's cost of labor index.

    For more information about our compensation zones and locations where we currently support employment, please refer to this page .

    If a location of interest is not listed, please speak with a recruiter for additional information.
    Base pay may vary considerably depending on job-related knowledge, skills, and experience.

    The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.


    United States:

    Zone 1:
    $227K - $388K


    Zone 2:
    $204K - $349K

    Zone 3: 193K - $330K


    Zone 4:
    $182K - $310K

    We encourage you to apply


    At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply.

    We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law.

    Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).
    Please note that EEOC is optional and specific to US-based candidates.

    All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.

    #J-18808-Ljbffr
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