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    Social Media Marketing Specialist - Chicago, United States - Kinship

    Kinship
    Kinship Chicago, United States

    3 weeks ago

    Default job background
    Description

    CREATIVE SOCIAL SPECIALIST

    RESPONSIBILITIES

    DEVELOPMENT
    Cultivate career path and actively seek professional development opportunities alongside the company.
    Tell us what we do not know with regular candor.
    Brainstorm and innovate to improve company, job, and partners.


    OVERALL
    Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
    Promote a "story first" approach in all that we do.
    Achieve goals and KPIs associated with job responsibilities.
    Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications
    Keep up to date on current trends within the represented industries of the Agency.

    Maintain an understanding of partner's brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.

    Find opportunities to help evolve and share Kinship's own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.

    Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
    Develop a keen understanding of measurement and reporting tools.
    Evaluate and recommend social media software and platforms.
    Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
    Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
    Own the social media presences of selected partners, including creation, engagement, and amplification


    CONTENT CREATION
    Direct creative content
    Develop campaign identities, including the look, feel, voice, messages and taglines
    Style photo and video content
    Integrate timely trends into creative campaigns
    Determine the type and style of photo/videography used at shoots
    Submit shot lists and treatments
    Develop storylines to be executed visually through photo and video
    Coordinate shoot details with in-house photographer/videographer & partner
    Work with the graphics/creative team to design concepts for our platforms.
    Ensure adherence to brand identity and visual standards per partner.
    Create content strategy
    Develop content creation and direction per social media platform
    Produce original content calendars
    Draft original copy
    Develop narrative on social media sites in order to:
    Promote learning (evoke, position, inform)
    Influence Choices (persuade, direct, incentivize)
    Enhance (reward, enhance, elicit)
    Facilitate (recognize, enable, simplify)
    Foster connections (create, curate, amplify
    Curate user-generated content
    Ensure content performance; make changes where necessary


    PHOTOGRAPHY
    Conduct photography shoots, as availability and interest dictate


    ENGAGEMENT
    Support & monitor partner platforms

    Pay close attention to:
    Audience growth and acquisition
    Social influencer and blogger relations opportunities
    Four wall integration
    Ad spend
    Analytics and optimization
    Create strategies for proactive outreach and engagement
    Maintain lists of audiences, including relevant businesses, events, etc
    Brainstorm and develop monthly strategy for social media tags and inclusions
    Engage with partners' social media communities, helping to increase our partners' online engagement and digital presences
    Respond to comments/mentions on client posts
    Respond to posts/mentions/tags on client platforms
    Respond to direct messages on client platforms
    Respond to check-ins/location tags on client platforms
    Respond to hashtags on client platforms
    Social engagement with earned PR audiences
    Social engagement with event audiences
    Social engagement with neighboring business/location audiences

    Imagine and execute "social moments," including:
    Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales);
    Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions);
    Promotions; and
    News engine to release info directly to audiences


    AMPLIFICATION
    Influencers - Develop online influencer programs
    Brainstorm and develop monthly strategy
    Report overview of social media influencer results to partners
    Coordinate
    Paid Social Media
    Creating unique content with calls to action
    Monitor spend appropriately with each partner
    Provide feedback and results to each partners as frequently as necessary

    REPORTING
    Measure and report

    #J-18808-Ljbffr
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