VP, Market Research and Analytics - Minneapolis, MN, United States - Deft Research

Description

Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their health and wealth so they can be ready for the good days ahead.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit .

About Us

Deft Research is the leading resource for timely, reliable health insurance consumer insights and market information. For over 18 years, the Company has helped health insurance stakeholders improve their member acquisition, member retention, product development and quality improvement activities by providing insightful, innovative, and actionable information.

Deft offers survey-based syndicated and custom research products. The syndicated studies are completed annually and provide insights into the attitudes, opinions and behaviors of consumers in Medicare and Under-65 commercial health insurance. Subjects covered by these studies include shopping, switching, member experience, and digital health. Our custom research supports health insurance operations including product development, marketing and sales, quality ratings and member experience improvement.

Deft Research is a dynamic and fast-growing organization in need of an experienced leader to lead our Research department. As we continue to evolve and expand, we seek an individual with a proven track record in the field of market research to lead a talented team and contribute to our strategic growth.

About Integrity

Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products with a data and technology focus. We are an omnichannel insurtech company innovating insurance with a singular purpose: to help people protect their life, health and wealth so they can make the most of what life brings. Headquartered in Dallas, Texas, Integrity is committed to making insurance simpler and more human, so everyone can plan for the good days ahead. Integrity's 5,500 employees currently support over 420,000 independent agents who serve the needs of more than 2.2 million clients annually. For more information, visit

Position Overview

As the Vice President of Market Research and Analytics at Deft Research you will be a hands-on leader responsible for overseeing our research department, managing a team, and actively engaging in research projects. This is a working leadership role, where you will lead by example and be fully responsible for your own projects while guiding and mentoring your team.

Key Responsibilities

• Research Oversight: Provide leadership and strategic direction to the research department, ensuring high-quality research outputs and effective team collaboration.
• Syndicated Reports: Lead the development and production of syndicated reports, delivering valuable insights to our clients.
• Project Management: Effectively manage research projects, from client interaction to research design, data analysis, and presentation delivery.
• Research Expertise: Utilize your expertise in survey design, data collection, and management, with a strong understanding of panel data collection.
• Statistical Proficiency/Analysis: Demonstrate expertise in statistical analysis tools such as SPSS, SAS, Stata, and coding in SPSS syntax. Proficiency in R or Python is a plus.
• Market Research Methods: Employ a wide range of market research methods, including Conjoint analysis (CBC/ACBC), MaxDiff, TURF, CHAID, other multivariate methods, and segmentation.
• Custom Studies: Showcase a history of custom studies for clients, encompassing brand health tracking, product design, pricing, and messaging.
• Innovation: Continuously add to our research toolkit by exploring new methods and developing innovative research products.
• Machine Learning: Possess knowledge and applied experience in machine learning techniques.
• Data Visualization: Create engaging data visualizations and write compelling research reports.

In addition to the technical skills listed above we are also looking for someone that encompasses the following soft skills:

• Collaborative Mindset: Foster a collaborative work environment that encourages knowledge sharing and teamwork.
• Effective Communicator: Listen to team members and provide guidance, fostering the growth of less experienced researchers.
• Respectful: Show respect for colleagues and their industry experience and successes.
• Autonomy: Create autonomy within the team and encourage self-motivation.
• Positive Attitude: Bring a positive attitude to the workplace, inspiring the team.
• Humility: Recognize your expertise but maintain a desire to learn and grow.
• Analytical and Curious: Possess an analytical mindset and a natural curiosity.

Job Requirements

• Willing to relocate to Minneapolis, Minnesota
• Leadership Experience: Minimum of 15 years of leadership experience within the field of Market Research.
• Project Management: Proven ability to lead and manage multiple projects from inception to completion.
• Industry Background: Preferably, have a background in health insurance or healthcare.
• Stakeholder Engagement: Experience working closely with both internal and external stakeholders to define research needs, design research studies, and deliver actionable reports.
• Innovative Thinking: Ability and willingness to introduce new research approaches, statistical methods, sampling strategies, software, or data sources to advance our capabilities.

Join our team at Deft Research and help shape the future of health insurance market research while contributing to our strategic development. We are looking for a dynamic leader who thrives in a collaborative environment and is committed to excellence in market research.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily.

Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities