- Support the marketing team in planning, creating, and managing marketing content and messaging across all platforms, including advertising, website, social, and more.
- Deliver, from concept to completion, thought leadership pieces such as white papers, case studies, success stories, articles, press releases, and more.
- Manage public relations by writing and editing press releases, brochures, presentations, newsletters, website articles, and social media content. Connect with and monitor media outlets, blogs, press mentions, sponsored content, and social media. Leverage and repurpose content in Nelson-Jameson's owned media.
- Participate in the evaluation and improvement of current processes for copywriting, content management, product copy, and database content management through PIM.
- Lead SEO keyword and topic research. Establish relevant benchmarks to measure the impact of content across all channels and mediums.
- Monitor and report on competitive activity, trends, and best practices in marketing communications and messaging.
- Partner with marketing, product, and sales to deliver effective content strategies to meet company objectives.
- Manage, mentor, and develop a small team of writers. Work with the team to set and meet goals and support the professional growth of each team member.
- Support the company and marketing team in other duties and projects as assigned.
- Bachelor's degree in Marketing, Communications, Journalism, or related experience
- 5+ years of experience in content management experience or relevant in-house setting
- B2B writing examples required
- Expert understanding of Search Engine Optimization, and SEO principles and tools.
- Ability to communicate clearly and succinctly with excellent business writing, editing, and proofreading skills.
- Background in food safety, food technology, or dairy industry
- Experience managing and optimizing online product catalog content
- Experience leading and developing a team
- Compensation: $80,000 - $85,000
- Comprehensive benefit package
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Content Marketing Manager - Marshfield, United States - Nelson-Jameson, Inc.
Description
Job Summary:Nelson-Jameson is a leading distributor of food and dairy processing supplies and solutions in North America. Nelson-Jameson offers a wide range of products and equipment to help customers ensure the safety and quality of our products. In addition to our extensive product line, we also provide technical support, training, and consulting services to our customers. We are committed to providing innovative solutions and exceptional customer service to help our customers meet their food safety needs.
Duties/Responsibilities:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit, use hands to handle, or feel, and talk, or hear. The employee is occasionally required to stand, walk, or stoop.
The employee must occasionally lift and/or move up to 25#. Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. An office environment is typical in this position. The noise level is generally quiet.
Work Week:
Hours: 42-45 Days: Monday-Friday Weekends: As required
The above is an overview of the position described and is not intended to be all-inclusive. To perform this job successfully, an individual must be able to perform each Responsibility and Duty satisfactorily. The qualifications, including the physical demands listed, are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
