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Marketing Manager, Product Marketing - Wisconsin Rapids, United States - Rite-Hite
Description
Job Category:
Sales, Marketing & Product Management
Schedule:
Full time
Job Description:
PURPOSE AND SCOPE
This position is responsible for leading all product marketing efforts for the assigned offering(s).
This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines (hardware, software, services, solutions) as well as assisting product management to develop winning product roadmaps.
This role identifies and drives opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products.
This role is measured on key performance indicators such as orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc.
ESSENTIAL DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Customer Focus
Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions
Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools
Helps to capture insights by actively and regularly participating in customer experience center visits
Defines continuous enhancements to the customer experience and incorporates into the marketing plan
Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management
Market and Business Insights
In collaboration with the shared marketing services team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for a given product line to strengthen business investments and marketing impact
Marketing Strategy
From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for a product line to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)
Provides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the shared marketing services team conducts external pricing research studies; monitors pricing trends and leads problem solving workstreams to improve price realization
In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels
Product Marketing
Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation
Owns the development of a relevant, credible and unique value proposition to drive customer delight and profitable growth.
Incorporates competitive analysis from engineering teardowns, war-gaming sessions and product management input.
Works with the shared marketing services team and external agencies to develop the messaging platform and positioning; drives a strategic and practical competitive positioning analysis to develop a prescriptive and highly utilized toolset for the commercial team
Works with the shared marketing services team to define the optimum marketing mix (awareness, lead generation/nurturing) and activities (digital, website, SEO, PPC, E-mail, media, print, tradeshow, content marketing, etc.)
to maximize the business return on investmentCoordinates the development of high quality, consistent and customer-focused marketing assets working closely with the shared marketing services and product management teams to ensure high utilization
Identifies budget requirements and creative approaches to ensure execution of the marketing plan; owns a marketing budget and accountable to meet target and optimize spend
Defines the branding requirements for a given product line (naming, trademarks, etc.)
Drives execution of the annual marketing plan aligned with the product management timeline
Collaborate with product management, business development and distribution and helps provide product training
EDUCATION and/or EXPERIENCE
Bachelor's degree in Marketing, Business or similar required.
7+ years related experience in product marketing, sales, product management or related field.
Or equivalent combination of education and experience.
B2B product marketing experience across the complete lifecycle preferred.
KNOWLEDGE / SKILL REQUIREMENTS
The ideal candidate will demonstrate:
Ability to work and communicate with colleagues across operating companies and supporting functions.
Excellent oral and written communication skills; 'executive presence' skill with ability to clearly and succinctly communicate to the leadership team and across the organization
Strong analytical, decision-making and problem-solving skills; leads formal problem-solving activities (problem definition, data/pareto analysis, root cause, solutioning and measures) for key marketing metrics
Demonstrated experience developing and measuring high impact marketing programs.
Must be able to plan, organize and prioritize work to meet deadlines.
Up to 20% travel may be required.
SUPERVISORY RESPONSIBILITIES
This role may have direct reports and requires completion of leadership / people management training.
Addition Job Information
N/A
Company Description:
Rite-Hite
is the global leader in the manufacture and distribution of industrial loading dock and door equipment. Our innovative products and world class sales organization ensure solid, consistent growth, both for our company and our staff.
We are always looking ahead to develop innovative new products and services to improve our customers' safety, security, and productivity.
We Offer:
Rite-Hite provides competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage along with life and paid medical leave.
Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees.
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Marketing Manager, Product Marketing professionals in Wisconsin Rapids
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Pushpit Singh
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