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    Senior Brand Marketing Manager - Dallas, United States - LHH

    LHH
    LHH background
    Description
    LHH is actively seeking individuals with

    8+ years

    of relevant marketing experience to join our client's team in

    on-site

    in


    Dallas, TX As the Senior Brand Marketing Manager responsibilities include developing brand strategy, conducting market analysis, planning and executing marketing campaigns, ensuring consistent brand messaging, collaborating with cross-functional teams, and innovating brand strategy.


    Requirements:
    8+ years of relevant marketing experience
    5+ years in B2B product marketing -

    SaaS experience is preferred
    Channel marketing expertise
    A track record of successful product launches, and expertise in product marketing tactics


    Responsibilities:
    Lead the creation of brand campaigns and go-to-market strategies, covering positioning, messaging, and target audience identification.
    Monitor consumer, market, and cultural trends to seize opportunities for resonant brand work and audience engagement.

    Direct the planning, execution, and optimization of marketing campaigns, spanning creative development, launch, tracking, and analysis across diverse channels to boost brand visibility, engagement, and sales.

    Craft compelling brand messaging, ensuring consistency across all marketing materials, from advertising to social media.
    Work closely with sales, business development, and customer experience teams to align and support brand initiatives.
    Continuously innovate and adjust brand strategy and product offerings to stay relevant amidst changing market dynamics and consumer trends.

    #J-18808-Ljbffr


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