Jobs
>
Dallas

    Marketing Manager - Dallas, United States - IMAGINiT Technologies

    Default job background
    Description
    Company Description

    We hire for tomorrow

    Empowering innovation – Rand Simulation,

    a division of

    Rand Worldwide


    advances the way engineers leverage simulation software to design, develop and ultimately manufacture products in a wide variety of industries.

    We are a strategic North American elite channel partner for Ansys, the leader in engineering simulation solutions developed to predict product design performance under real-world environments.

    Job Description


    Reporting to the Vice President of Marketing of Rand Worldwide, the Rand Simulation (Rand SIM) Marketing Manager will be accountable for defining, developing and executing on a comprehensive branding, go to market and overall marketing strategy to generate awareness and demand for this fast-paced, fast growing start up division of Rand Worldwide.

    As The Rand SIM Marketing Manager, You Will


    Create brand awareness for the Rand SIM division through a variety of marketing tactics and platforms to fuel pipeline in support of sales efforts to meet aggressive growth targets.

    Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads.

    Forecast, measure and analyze impact of programs on sales cycles; produce quarterly ROI reports both internally, and externally for Ansys, to ensure marketing investments meet key objectives and performance requirements.

    Work with broader corporate marketing team and outside agencies to create compelling content focused on helping customers achieve their intended business outcomes.

    Your Responsibilities Will Include

    Manage ideation and execution of strategic marketing programs.

    This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, tradeshows, conferences, sponsorships, public relations and speaking events.

    Position and establish Rand SIM as a best-in-class Ansys partner and a top tier simulation services consultant.

    Demonstrate Rand SIM's thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts.

    Communicate Rand SIM's differentiators through the creation of positioning statements and value propositions that define Rand SIM as THE go-to simulation partner.

    Leverage cutting edge platforms like Eloqua, UberFlip, SproutSocial and ZoomInfo to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging.

    Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content.

    As an Ansys Elite Channel Partner, ensure marketing programs are in alignment with Ansys marketing goals, branding and focus. Define quarterly campaigns, submit requests for Ansys market development funds (MDF), and track and report performance on Ansys investment. Track performance against Ansys marketing scorecard.
    Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary.
    Maintain regular reviews and audits of website to ensure content is current and up to date.

    Monitor SEM/PPC investment and conversion rates for optimal performance; review Google Analytics to identify traffic trends; ensure we have content for high performing conversion points.

    As necessary, support Rand SIM expansion into new geographies, the addition of Ansys product authorizations, and the launch of any new Rand SIM service offerings.

    Liaise as Rand SIM marketing point of contact with sales and marketing resources at Ansys.
    Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results.

    Qualifications

    Self-starter, energetic, fast learner and highly motivated individual who works well in a team environment.
    Must enjoy a fast-paced environment.

    Willing to be creative, flexible and experimental with different tools and tactics to support ideas for growth in a startup environment.

    Bachelor's degree.
    7+ years of marketing experience.
    Proven excellence in marketing communications - written and oral communication as well as presentation skills.
    Ability to manage multiple projects simultaneously.
    Strong analytical and organizational skills.
    Proficiency with Microsoft Office products (Word, Excel, PowerPoint).
    Ability to quickly learn and utilize new marketing tools and platforms.

    Understanding of CRM basics:
    data import/export, reporting.
    Travel: 15% with international travel possible.

    Additional Information

    Compensation

    Base Salary $65,000USD - $90,000 USD Based upon experience

    Benefits

    Health, Dental, and Vision
    Health Savings Account with Employer Matching Contribution
    Limited Purpose FSA Account
    Medical Flexible Spending Account
    Dependent Care Assistance Plan
    Short & Long-Term Disability
    Wellness Programs
    Employee Assistance Program
    Group Term Life Insurance
    Voluntary Life Insurance
    Paid Holidays
    Vacation and Sick Leave
    401(k) with company match
    Tuition Reimbursement
    Service Awards
    Employee Referral Bonus Program

    Visit us at for more information.


    We celebrate employment equity and diversity We encourage applications from all qualified individuals and do not discriminate based on disability, race, ethnicity, religion, gender, sexual orientation, age, veteran status, or any other basis protected under federal, state, provincial or local laws.

    We are committed to providing reasonable accommodations for persons with disabilities. If you require reasonable accommodation during the application process, we will work with you to meet your needs.


    We thank all applicants in advance for their interest, but only those applicants who are to be considered will be contacted.

    Must be authorized to work in the U.S for any employer without company sponsorship.

    There is no deadline to apply as Rand accepts applications on an ongoing basis.
    #J-18808-Ljbffr


  • THEATRO Dallas, United States

    **About Theatro**: · We're doing things no one has ever done. From developing game-changing technology and solutions to helping the world's top brands connect like never before, every day brings new challenges and opportunities to innovate. We offer the chance to make your mark o ...


  • Jubilee Park & Community Center Dallas, United States

    **Job Purpose** · The Communications & Marketing Manager reports to the Chief Advancement Officer (CAO) and is charged with promoting the mission and programs of Jubilee Park & Community Center through a variety of communication and marketing channels. · **Overview** · The missio ...


  • Commercial Metals Company Dallas, United States

    **it's what's inside that counts** · **________________**: · There's more to CMC than our steel products and the buildings, structures, and roads they go into. At CMC, it's the people inside our recycling centers, fabrication plants, steel mills and offices that make us who we ar ...

  • Value Creed

    Marketing Manager

    3 weeks ago


    Value Creed Dallas, United States

    We're looking for an experienced and versatile marketing manager who's eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marke ...

  • Vita Coco

    Market Manager

    2 weeks ago


    Vita Coco Dallas, United States

    The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company's brands include the leading coconut water, Vita Coco; clean energy drin ...

  • Dallas College

    Marketing Manager

    3 weeks ago


    Dallas College Dallas, United States

    Current Dallas College employees will need to log into Workday through My Apps to apply. Simply enter "Find Jobs" in the Workday search bar to view open positions and submit your application. All Job Postings will close at 12:01 a.m. CT on the specified Closing Date. To view the ...

  • Makse Group

    Marketing Manager

    2 weeks ago


    Makse Group Dallas, United States

    Marketing Manager Responsibilities: · Overall responsibility for brand management and corporate identity · Develop and execute end-to-end the marketing strategy for the company in line with company objectives · Partner with the sales team to plan sales campaigns, lead generation ...

  • Spot On Talent

    Marketing Manager

    1 week ago


    Spot On Talent Dallas, United States

    Terrific opportunity for a Marketing Manager with a background in B2B wholesale building product distribution. Join a growing multi-location company creating their first inhouse marketing leadership role This pivotal role will shape and drive their marketing efforts, positioning ...


  • Remington Dallas, United States

    Job DescriptionReporting to the Director of Marketing Digital Strategy: Independent Lifestyle, the Manager of Marketing Digital Strategy is responsible for enhancing the company's use of on- and off-line marketing channels to improve market share and drive revenue performance for ...

  • Spot On Talent

    Marketing Manager

    2 days ago


    Spot On Talent Dallas, United States

    Terrific opportunity for a Marketing Manager with a background in B2B wholesale plumbing supplies or construction products distribution. Join a growing multi-location company creating their first inhouse marketing leadership role This pivotal role will shape and drive their marke ...

  • Calvetti Ferguson

    Marketing Manager

    3 weeks ago


    Calvetti Ferguson Dallas, United States

    The Marketing Manager is responsible for assisting the marketing operations team, specifically with firm events, sponsorships, and content generation, to help drive lead generation and increase brand awareness. This position will work under the guidance and direction of the VP of ...

  • Remington

    Manager of Marketing

    3 weeks ago


    Remington Dallas, United States

    Job Description · Reporting to the Director of Marketing Digital Strategy: Independent Lifestyle, the Manager of Marketing Digital Strategy is responsible for enhancing the company's use of on- and off-line marketing channels to improve market share and drive revenue performance ...

  • Behavioral Health Group - BHG

    Marketing Manager

    1 week ago


    Behavioral Health Group - BHG Dallas, United States

    Join BHG as a Marketing Manager and lead the charge in developing and executing dynamic multi-channel marketing strategies, content creation, and brand management initiatives. Drive impactful marketing campaigns, manage creative resources, and optimize online presence across vari ...

  • The Nazarene

    Marketing Manager

    1 week ago


    The Nazarene Dallas, United States

    Job Description: · Marketing Manager for The Nazarene · Location: · Dallas, TX · About Us: · The Nazarene is an extraordinary immersive show that brings the New Testament to life through state-of-the-art technology and captivating storytelling. Located in the heart of Dalla ...

  • HKS

    Marketing Manager

    4 days ago


    HKS Dallas, United States

    Overview: · HKS is seeking a Marketing Manager to join our team. · Specializes in marketing for a select region or practice. Collaborates with practice leaders on marketing strategies, target clients and project pursuits. Manages and creates pursuit submissions and marketing co ...

  • FreeRange Concepts

    Marketing Manager

    1 week ago


    FreeRange Concepts Dallas, United States

    About the Company: · FreeRange Concepts was founded in 2011 and includes: Bowl & Barrel, Mutts Canine Cantina, The Rustic, The General Public and Joe Leo Fine Tex Mex. Our company motto is simple: CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas ...

  • Specialty Building Products

    Market Manager

    3 weeks ago


    Specialty Building Products Dallas, United States

    · The Market Manager develops new business and markets our products in order to meet desired sales, gross margin, and profit goals. · Essential FunctionsProactively leads sales to achieve performance objectives, financial targets and critical milestones. · Creating primary dem ...

  • Ashton Woods Homes

    Marketing Manager

    2 days ago


    Ashton Woods Homes Dallas, United States

    Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what's possible in homebuilding. Ashton Woods, the ...

  • CornerStone Professional Placement

    Marketing Manager

    2 weeks ago


    CornerStone Professional Placement Dallas, United States

    Marketing & Communications Manager – Non-Profit, Religious · City: Dallas · State: Texas · Zip: 75077 · CornerStone Professional Placement is seeking a skilled and motivated Marketing & Communications Manager for a direct-hire role with a reputable non-profit, religious organizat ...

  • Reddy Ice

    Market Manager

    1 week ago


    Reddy Ice Dallas, United States

    Job Requisition · JR20422 · Worker Time Type · Full time · Worker Sub-Type · Regular · Shift · Job Description · POSITION PURPOSE: · At Reddy Ice, we are working toward a vision of becoming North America's "Total Ice Solution." This role will contribute to this effort by provi ...