Marketing Manager - Dallas, United States - Dallas College

Description

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Weekly Work Hours

Compensation Range

Salary Minimum

FLSA

Position Type

Position Summary

The Manager, Marketing will be responsible for supporting and managing comprehensive marketing strategies that drive brand awareness and engagement. The ideal candidate will be a collaborative team member, have an understanding of marketing principles and trends, and have a track record of success in marketing.

Required Knowledge, Skills, and Abilities

• Strong understanding of marketing principles, strategies, and tactics, with marketing and communications experience in an area or areas such as campaign strategy, social media, mobile marketing, media planning and process management.
• Demonstrated experience in developing and executing successful marketing campaigns across a designated channel or managing marketing projects across channels.
• Analytical mindset with the ability to interpret data, keep up with market trends, and draw actionable insights.
• Good communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and work with stakeholders at all levels.
• Proven ability to execute, meet deadlines, and manage multiple priorities in a fast-paced environment.

Physical Requirements

Normal physical job functions performed within a standard office environment. Reasonable accommodation may be made to individuals with physical challenges to perform the essential duties and responsibilities.

Minimum Qualifications

• Bachelor's degree or associate degree Official transcripts will be required.
• Two years or moreequivalent experience in marketing, communications, advertising, agency account management, project management or a related area.
• Demonstrated experience (two years or more) in managing projects, clients, budgets and working with individuals across a matrix organization to achieve goals.

*** Will be subject to a criminal background check. Some positions may be subject to a fingerprint check. ***

Key Responsibilities

• Project Management - Plan, execute and oversee the successful completion of various projects within the organization. Defining project objectives, create detailed project plans and allocate resources effectively to ensure project goals are met on time and within budget.
• Budget Management - Monitor budgets for various areas and projects, ensuring adherence to college guidelines and targets.
• Client Relations - Build and maintain strong, positive relationships with internal clients. Responsibilities include being the primary point of contact for clients, addressing their inquiries and concerns promptly, and ensuring exceptional customer service at all times.
• Brand Ambassador - Serves as the advocate and gatekeeper for the Dallas College Brand and makes sure other team members embrace this stewardship.

MARKETING ACTIVATION

• Marketing Strategy Development - Develop comprehensive and data-driven marketing plans to help drive business growth and visibility for college initiatives, such as academic programs, student services, events, etc. Partner with other marketing teams to create impactful promotions that align with organization objectives.
• Client Services - Deliver outstanding support and solutions to our valued internal clients. Build and maintain strong relationships by working to understand client needs and providing consistent and clear communication.
• Collaboration - Collaborate with individuals and teams, both internal and external to Marketing and Communications, to ensure marketing activations align with departmental and organizational messaging, values and guidelines. Establish and maintain good working relationships with individuals at all levels of the organization and from a variety of backgrounds.

SOCIAL

• Marketing Strategy Development - Develop comprehensive and data-driven marketing plans to help drive business growth and visibility for college initiatives, such as academic programs, student services, events, etc. Partner with other marketing teams to create impactful promotions that align with organization objectives.
• Client Services - Deliver outstanding support and solutions to our valued internal clients. Build and maintain strong relationships by working to understand client needs and providing consistent and clear communication.
• Collaboration - Collaborate with individuals and teams, both internal and external to Marketing and Communications, to ensure marketing activations align with departmental and organizational messaging, values and guidelines. Establish and maintain good working relationships with individuals at all levels of the organization and from a variety of backgrounds.

MEDIA PLANNING

• Research & Insights - Strive to continually uncover and identify significant marketplace and consumer/client needs, enabling Dallas College to communicate its point of differentiation and its value proposition. This understanding should be influenced by Brand Research (Brand Health Tracking), Student Success Enrollment Strategy, Employee Satisfaction/NPS, Analytics (MROI).
• Segmentation & Targeting -Build an effective segmentation, targeting, prospecting, consumer acquisition and loyalty (CRM) strategy in partnership with Student Success team. This analytical work includes identifying insights/variables/triggers across consumer segments, and leveraging behavioral persona's, to design and develop a master segmentation that enables the Dallas College team to optimize MROI and LTV via the most efficient allocation of Marketing dollars.
• Strategy and Analytics - Utilize data-driven insights and analytical methodologies to inform and guide key decision-making processes within the organization.
• Agency Management - Assessing the collection of agencies, suppliers and consultants who are engaged with Dallas College to ensure the Company is getting the expertise it needs to maximize marketing impact.

MOBILE/TEXT MARKETING

• Campaign Execution - Manage the end-to-end process of implementing SMS and text messaging campaigns. Create engaging and impactful text content, segmenting target audiences, and scheduling message distribution for optimal timing and relevance. By overseeing delivery, tracking responses, and analyzing campaign metrics, you will play a vital role in ensuring the effective engagement of customers through text messaging, contributing to the achievement of marketing objectives and fostering customer relationships.
• Content Development - Create compelling and concise text content that resonates with our audiences. Craft engaging messages that convey key information effectively. Requires a deep understanding of brand voice and marketing messaging strategies to produce impactful text content that drives engagement, informs target audiences, and supports marketing initiatives.
• Customer Relationship Management - Cultivate and maintain strong interactions with our student audiences. Understand customer needs, proactively solve issues, and implement strategies to enhance student satisfaction and loyalty.
• Collaboration - Collaborate with cross-functional teams, including , brand and media, social media, and communications to ensure mobile campaigns align with the college's goals and reflect the brand's messaging and values.

PROCESS

• Collaboration - Collaborate with cross-functional teams, including brand and media, social media, and communications to ensure mobile campaigns align with the college's goals and reflect the brand's messaging and values.
• Strategy and Analytics - Utilize data-driven insights and analytical methodologies to inform and guide key decision-making processes within the organization.
• Process Management - Through data analysis, collaboration with cross-functional teams and the implementation of best practices, drive continuous improvement initiatives that lead to sustained organizational growth and success. Streamline marketing operations, enhance efficiency and eliminate inefficiencies to achieve increased productivity, increased employee satisfaction and increased client satisfaction.
• Completes required Dallas College Professional Development training hours per academic year.
• Performs other duties as assigned.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position.

Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.

Dallas College is part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression. Dallas College complies with the Americans with Disabilities and Veterans Act.

Applications Deadline