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    Manager, Marketing - Norfolk, United States - AEG

    AEG
    AEG Norfolk, United States

    2 weeks ago

    Default job background
    Description

    Title:
    Manage, Marketing & Communications


    Department:
    Marketing


    Reports To:
    Assistant General Manager


    FLSA Status:
    Exempt


    Summary:


    This individual will be responsible for the development, oversight, management and accountability of the Marketing Department including full-time, seasonal staff and interns.

    This role will work to support the initiatives of the Norfolk Tides through data research, brand development, and awareness to drive ticket sales and fan engagement during Tides games.

    Additionally, this individual will be responsible for synergy across marketing platforms including, but not limited to print, broadcast, digital media, radio, game program, and in-game entertainment.


    Essential Duties:
    Essential job duties for this position include the following items. Other duties must be performed as assigned or required.
    Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met
    Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions and non-baseball events
    Daily oversight and updates of content on team website including FanCompass platform
    Daily oversight and updates of content on team social media accounts
    Manage team Goggle Analytics account, develop revenue opportunities
    Develop strategies to grow and segment data bases for use in email and text marketing
    Maintain consistent records and reports for audience size and demographics of team's digital platforms

    Oversee plan, budget, and execution of paid and non-paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.

    Manage chat/fan interaction for social channels and any live streaming broadcasts
    Develop strategy, implement and oversee execution of survey platform
    Maintain and update promotional calendar for internal communication and staff planning
    Champion creation of team podcast platform
    Work toward continuous quality improvement
    Stay current with changing technology, including software programs
    Uphold, support, and promote all company policies and procedures
    Other duties as assigned


    Qualifications:
    To perform this job successfully, the individual in this position must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skills and ability required.


    Education/Experience:
    Bachelor's degree from an accredited, four-year college or university required

    Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required.

    Minimum of two (2) years data analytics experience
    Adobe Creative Suite experience preferred
    Previous experience with Qualtrics preferred
    Email Marketing experience preferred
    Text Marketing experience preferred
    Ability to work all home games


    Certificates, Licenses, Registrations:
    Valid Driver's License required
    Google Analytics Certification preferred


    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.


    Job Questions:
    Do you have graphic design experience using Adobe Creative Suite?
    Do you have email and text message marketing experience?
    Do you have a current Google Analytics Certification?

    #J-18808-Ljbffr
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