Vice President of Marketing - Needham, United States - SharkNinja Operating LLC

Description

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**Vice President of Marketing - Ninja (Motorized and Kitchenware)**

Needham, MA, U.S.A. / Marketing Brand Marketing / Full Time The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business.

The Vice President of Marketing is responsible for the overall brand management, marketing strategy and execution for the Motorized (Blenders, Ice Cream Makers, Food Processors, Mixers, Juicers) and Kitchenware (Cookware, Bakeware, Cutlery) categories. This is a global role covering all geographies and retail channels including online and DTC. You will lead the Brand Marketing teams to drive the voice of the consumer in defining the new product roadmap as well as leading branding and storytelling across all consumer touchpoints. You will lead product commercialization for the DTC, in-store and online business globally, partnering with the Sales, Category Management, Creative, Media, Consumer Insights, Commercial Analytics, Product Development and Engineering teams to ensure consistent and flawless execution across a $2B+ business.

SharkNinja moves at a very fast pace, so your ability to lead and inspire marketing teams that bring products to market faster than our competition is critical. Your ability to pivot quickly and your passion for both innovation and the consumer will impact on the consumer experience and in driving sales. The VP is a creative and strategic thinker who strives to align both category and marketing goals with the company mission, moving forward vigorously with consensus. You will be accountable for developing and driving an A+ team and helping achieve annual revenue and profit targets.

Specific accountabilities: Develop and drive overall marketing strategies to deliver revenue and margin goals Own and deliver financial results for the Ninja Motorized and Kitchenware business Manage global brand identity and messaging for the Ninja Motorized and Kitchenware sub-brands Ensure consistency and impact across every consumer touchpoint (packaging, displays, collateral, media, PR, online) aligned to category, brand and business objectives Develop and drive the commercialization strategy for the Ninja Motorized and Kitchenware business Develop and execute launch plans for all products in store, online and D2C including but not limited to Displays, Packaging, Collateral, Branding, Online Assets, Naming Conventions, D2C Assets Ensure 100% on time delivery and execution of all commercialization materials Work cross functionally with Sales and Product Development to ensure 360-degree execution of the commercialization plan Develop and distribute commercialization content to help place and drive products at retail Lead and drive cross functional teams Establish connection and proactively communicate with other senior leaders in the organization, including Sales, Category Management, Creative, Media, Consumer Insights, Commercial Analytics, Product Development and Engineering Work closely with product development and engineering teams on new products and develop the marketing story and communication for all product lines Drive digital first mindset within marketing, sales and other departments

Ways of working / personal characteristics: Onboard rapidly, learning and aligning to the SharkNinja go to market strategy Operate as a SharkNinja senior leader Be an enterprise-level problem solver having a can-do, solution-oriented mindset; dont focus on what you know/dont know or how something has been done before but instead on how you can drive to the best possible solution (that the impossible can be achieved) Understand and be open about what you dont know AND do everything in your power to learn quickly and figure it out. Plan for how to compensate for your known unknowns. Learn quickly Be relentless, resourceful, and entrepreneurial; never settle for what you have done constantly look for ways to do things better Drive impact through inquiry; ask probing questions and push others to be their best selves. Be nimble and flexible; adapt quickly to changing circumstances or new insights Be comfortable with risk; know that the biggest risk often comes from inaction rather than from getting it wrong Operate in a prioritized fashion; know what you are trying to get done and focus your resources. Be in the details and hands on; think strategically but drive to action Operate consistent with and authentically embracing the SharkNinja success qualities: Challenge and be challenged, Real and authentic, Entrepreneurial mindset, Growth in self and others, Inspired and inspiring

Key Requirements: Bachelors degree in Marketing or Business, MBA preferred 10+ years marketing/management and leadership experience within a consumer product driven company Experience bringing products to market for big brands with revenue over $400M Understanding of the big-box retail marketplace, digital and eCommerce. Previous experience working with global teams and globally sourced products Ability to work cross functionally with Product Development, Engineering and other disciplines Demonstrated leadership skills to inspire teams Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude Ability to travel globally

At SharkNinja, our purpose is to positively impact peoples lives every day in every home around the world We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.