Senior Product Marketing Manager - Boston, United States - Fairmarkit

Fairmarkit Boston, United States

3 weeks ago

Description

The ability to take complex technical concepts and make them easy to understand
A product marketing background focused on sales enablement, partner marketing or customer marketing
Experience marketing B2B SaaS products into the Enterprise; in areas of infrastructure of business applications
An understanding of short- and long-sales cycles and how to message to different personas to build consensus within large enterprise organizations
Exposure to account-based marketing techniques in a complex sales process with multiple stakeholders
A reliable member of the team who hates missing deadlines or providing a less than satisfactory work product
Excellent attention to process, detail, and organization
A positive attitude and the ability to inspire others to win each day and provide A+ work
Effectively communicate results and work collaboratively to solve problems
Responsibilities

This role will play a critical role in driving our positioning and messaging, understanding our key personas, and working closely with cross-functional partners to engage and communicate with prospective buyers and customers of Fairmarkit
You will be a key driver of Fairmarkit's growth in the short and long term
You'll focus on building ensuring that all client-facing and revenue-producing teams are equipped and enabled to deliver compelling messaging and positioning to potential Fairmarkit users
Create and continuously update and expand buyer personas
Develop a detailed buyer's journey to inform story telling, content creation, and where prospects sit in our funnel
Collaborate closely with our demand generation and creative teams to create TOFU and MOFU content and marketing campaigns
Support the partner sales channel with content, messaging, and campaigns as they grow Fairmarkit's reach into the ICP
Own customer marketing and engagement, especially with product release cadences, news and updates, and in-app announcements
Work cross-functionally to gather and use competitive intelligence to improve our messaging with the market
Develop product data sheets and solutions content for the customer success and sales team to leverage in conversations
Work closely with our Sales Enablement team to develop and deliver impactful sales training courses
Engage with industry analysts to showcase our product and solicit feedback to give a different perspective on our future plans
Lead and build out webinars, web pages, and blogs/ebooks to scale the engagement around the Fairmarkit brand
The annual compensation range for this position is between $127K- 170K and is dependent on years and depth of experience
Company information

Fairmarkit is the only tail spend management solution that automates the sourcing process to help procurement teams be more efficient and save money.

By equipping procurement and supply-chain teams with automation and data, Fairmarkit promotes competitive bidding while reducing manual work within existing processes.

Leveraged across a number of industries by innovative procurement departments, such as Snowflake, BT, Cabot Corporation, and Refinitiv, Fairmarkit aims to revolutionize the way organizations make purchases.

Software, Information Technology, Financial Services, Telecommunications, Healthcare, Business Services, SaaS, Supply Chain Management, Retail and Hospitality, Data Centers and IT Infrastructure

Company Specialties:
Software, Procurement, eSourcing, Financial Software, Supply Chain, eProcurement, Automated Sourcing, and Intelligent Sourcing

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