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    Manager, Engagement Strategy - Philadelphia, United States - Publicis CoLab

    Publicis CoLab
    Publicis CoLab Philadelphia, United States

    3 weeks ago

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    Full time
    Description
    Job Description

    PLEASE NOTE: Candidates for this role must be able to work out of our Philadelphia, New York, or Chicago offices.

    Strategy is a multi-disciplinary team of Creative, Social, Engagement Experience Strategy experts, unified by a shared ambition to design experiences that move people.

    How does Engagement Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient's problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen.

    To further accelerate this ambition, we are looking for an outstanding Manager, Engagement Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.

    The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.

    Sound like you? Read on.

    What you'll do:

    Manager, Engagement Strategy, your curiosity around data, media and marketing essential to helping clients build sticky experiences across their channel eco-system.

    Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

    • Partnering digital strategy leads and analytics team to uncover patient behaviors and insights that inspire bold ideas to drive overall engagement.
    • Learn and apply deep channel knowledge to help create bespoke experiences for patients to make informed health decisions.
    • Become an expert in competitive analysis to help uniquely drive the overall digital strategy and develop white-space tactics for clients to uniquely reach patients that need help.
    • Building long-lasting client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
    Qualifications

    This pivotal role requires a depth of expertise (2-3 years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity – which means you are:

    • A digital marketing-savvy problem-solver with the unstoppable drive for learning the next cool thing and figuring out how to bring that back to a Pharma experience.
    • Successful track record within the Pharma marketing space a must.
    • A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation
    • A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative
    • collaboration with all levels of the agency and its partners that will drive growth
    • A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector
    • An approachable manager with a solid track record of team oversight looking to further develop their management skillset.
    • An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
    Additional Information

    The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

    • Paid Family Care for parents and caregivers for 12 weeks or more
    • Monetary assistance and support for Adoption, Surrogacy and Fertility
    • Monetary assistance and support for pet adoption
    • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
    • Tuition Assistance
    • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
    • Matching Gifts programs
    • Flexible working arrangements
    • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
    • Business Resource Groups that support multiple affinities and alliances

    The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

    CoLab is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact

    All your information will be kept confidential according to EEO guidelines.

    Compensation Range: $64,500 - $101,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2024.

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