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    Multi-Media Account Executive - Allentown, United States - Cumulus Media

    Cumulus Media
    Cumulus Media Allentown, United States

    1 week ago

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    Description
    CUMULUS MEDIA | Allentown, PA is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.

    Who We Are:

    CUMULUS | Allentown, PA currently features local stations in the Greater Lehigh Valley & Pocono, PA area include WLEV-FM , WODE-FM The Hawk, 94.7 FM/WEEX-AM - Lehigh Valley FOX Sports, WCTO-FM/WWYY-FM - Cat Country 96 & 107.1, plus WCTO-FM is also home to the Philadelphia Eagles Radio Network. C-SUITE is our portfolio of Digital Advertising Solutions for Local Businesses.

    The Multi-Media Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

    Key Responsibilities:
      • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
      • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
      • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
      • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
      • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
      • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
      • Think creatively and generate original ideas
    Job Requirements:

    Qualifications:
    • Outgoing, Self-Motivated, Disciplined and Organized
    • Persuasive Verbal, Written and Presentation Communication Skills
    • Solution-Based, Problem-Solving Skills
    • Understanding of radio and digital strategies, including but not limited to building a radio schedule based on reach/frequency, programmatic display, geo-fencing, email marketing, social, pre-roll video, OTT, SEO, Google Ads and website design.
    • Understanding of Lead Generation, CRM and Account Management
    • Capable of Initiating and Cultivating Long-Term Relationships
    • Proficient in Microsoft Office (including Outlook, Word, Excel, PowerPoint)
    • Bachelor's Degree in Business, Marketing or Relative Field Preferred
    • Familiarity with the Greater Lehigh Valley & Pocono, PA Business Community and Media/Digital Sales Experience Helpful
    • Experience in Nielsen TAPSCAN helpful but not required
    • Valid Driver's License and Vehicle Required
    What we offer:
    • Commission-based organization with uncapped earning potential
    • Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
    • Medical, Dental & Vision Insurance coverage
    • 401K with company match to plan for the long-term
    • Paid Vacation & Holidays
    For immediate consideration, please visit

    For more information about CUMULUS MEDIA, visit our website at:

    CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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