- Design and build channel partner programs from scratch with telecom solutions distributors, cloud agents, hardware distributors, and resellers in North America.
- Gather and leverage insights from the Partner Advisory Council to improve partner programs.
- Develop and execute strategic marketing campaigns to build market awareness and drive demand in our chosen channels.
- You will execute campaigns that involve online and in-person events, pay-per-click advertising, social media, email, newsletters, website content, landing pages, SEO strategy, and other innovative ideas while working collaboratively with other marketers and sales members.
- Generate new partner leads and support partner recruitment, development, and retention. Measure partner recruitment campaign effectiveness
- Evaluate and improve existing channel marketing strategies
- Own partner portal in collaboration with marketing and sales: including content of the partner website, ensuring the partner website is up to date with relevant resources and tells the Sangoma brand narrative and messaging
- Develop and promote content to partners on specific channel marketing programs, plans, etc.
- Budget management: assessment and allocation for different partners
- Run regional partner events in collaboration with the marketing team
- Develop and Manage partner communications, including sending emails
- Work with key partners to include our content in their marketing programs/campaigns
- Measure overall channel effectiveness
- Keeping track of and implementing the latest marketing technologies and techniques.
- Bachelor's degree in marketing, advertising, business, or in a related field or minimum 8 years equivalent workplace experience
- Minimum of five years of experience in channel marketing in cloud communications
- Experience with Telecom Service Dealers/Brokers preferred
- Experience in marketing automation tools and customer relationship management tools
- Experience with Salesforce and Hubspot preferred
- Entrepreneurial spirit, willing to wear many hats, jump to solve problems
- Collaboration and relationship-building skill
- Proven successful experience working with sales
- Strong relationship skill-building
- Strong writing skills to assist in the rapid development of marketing content
- Exceptional analytical and strategic thinking skills.
- Advanced ability to drive creativity and innovation.
- Background and experience in digital marketing, product marketing, content, and events
- Prior experience marketing to and with telecom solutions distributors, cloud agents, hardware distributors, and resellers.
- Preferred experience with agile frameworks (Kanban or Scrum), transparent and collaborative work environments and cross-functional teams
- Extensive Benefit Options (Health, Vision, Dental, Long & Short term Disability) effective after a short waiting period
- Matching 401K program - 100% match on 4%.
- Flexible Time Off & Company Holidays
- Entrepreneurial work environment partnered with high-growth career opportunities
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Channel Marketing Manager - Austin, United States - Sangoma
Description
Channel Marketing Manager - Remote
Sangoma's value proposition is audaciously simple, our solution is highly scalable, and our service reliability is unparalleled. Sangoma offers the only global fully integrated communication and productivity SaaS platform in the market, which includes UCaaS, Collaboration, Video, Contact Center, Virtualization, Access Controls, and Trunking. Utilizing our award-winning proprietary software, we can offer complete and customizable communications solutions to meet the demands of businesses of every size.
The Channel Marketing Manager is responsible for developing and executing channel strategy and programs for Sangoma's portfolio of Managed Cloud Communications offerings across all available channels in North America. Typical Sangoma channels include telecom solutions distributors, cloud agents, hardware distributors, and resellers. The Channel Marketing Manager will be an individual contributor and report to the VP of Global Marketing at Sangoma. The best candidate will be located in the east.
You will develop channel-specific marketing strategies, plan marketing campaigns, and manage marketing communications to these channels. This includes developing and executing partner recruitment/ enablement/retention programs, promotional programs to specific channels, and the Sangoma partner relationship management (PRM) portal care. You will also partner with sales to ensure the channel marketing strategies and plans align with sales goals. This job also entails developing future channel strategies to align with Sangoma's growth goals.
The ideal candidate for this role is comfortable with a fast-paced environment, wearing different hats, and putting customers and partners first. He's a collaborator and relationship-builder who can comfortably drive initiatives forward.
Your Role:
Must be authorized to work in the United States on a full-time basis for any employer. No agencies or third-party resumes, please.
Sangoma is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
You must be authorized to work in the United States on a full-time basis for any employer. No agencies, Please.
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