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Institutional Product Marketer - Omaha, United States - Knewin
Description
Job Description:
Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience.
Were actively seeking a talented Product Marketing Strategist to join our Institutional Marketing Team in Newport Beach, CA or Omaha, NE.
How you will make an impact:
Create compelling value propositions and positioning strategies to help differentiate Pacific Lifes Institutional Retirement Solutions Group, with a specific focus on Defined Contribution, Lifetime Solutions (DCLI)Create collateral in close partnership with key stakeholders across Pacific Life's product and distribution teams, including proprietary solutions as well as those offered through strategic partnerships.
Partner with product development and marketing teams to ensure all customer segment needs/values are incorporated into product collateral, branding and marketing approachesCollaborate with cross-functional teams to develop and execute marketing strategies and campaigns to generate excitement around product launches, enhancements, new features, and sales strategies; help facilitate a connection from Pacific Life thought leadership and research to product solutionsDraft outlines and creative briefs to help downline teams in the development of content for brochures, presentations, and digital communications such as webpages, emails, videos, and blogs that take complex financial topics and simplify them for the financial advisor and consumer audienceReview copy for advertising, marketing, training and communication materials, for new and enhanced productsResearch and analyze market opportunities and develop recommendations to drive branding/marketing strategies that result in a successful product launch.
Develop reports on competitors products and trends, marketing methods and business results for managementExplore and analyze the impact of DCLI and retirement content on the full sales cycle which includes strategic partnerships, consultants, advisors, plan sponsors and the plan participantPartner closely with subject matter experts to best align new collateral with strategic marketing plans for relevant channelsBuild and maintain relationships with key stakeholders, including sales and marketing leadership, strategic partner firm marketing peers, and othersDevelop and manage lifetime income marketing content for custom retirement and insurance strategies, including but not limited to at-retirement and accumulation-based annuity products, target-date funds, insurance-linked custom indices, in-plan managed accounts, custom multi-asset mandates, etc.
The experience you will bring:
Bachelors degree in marketing, business, or a similar fieldDemonstrated 3-5 years of experience in marketing, product positioning, campaign development, or a similar roleExtensive knowledge of annuities and prior experience in the financial services industry, with a preference for Defined Contribution experienceFamiliarity with storytelling techniques, journey mapping, and audience segmentationStrong desire for collaboration and a demonstrated ability to think creativelyProficiency in Microsoft Office, Salesforce Marketing Cloud, and Adobe softwareWhat will make you stand out:Skilled at writing and simplifying complex messagingAn agile mindset and the ability to demonstrate results in a start-up environmentExperience transforming product positioning into marketing positioningExperience with retirement plan advisors, plan sponsors and plan administratorsProven experience with SEO and digital marketing trendsAdvanced certifications or industry licensing
Base Pay Range:
The base pay range noted represents the companys good faith minimum and maximum range for this role at the time of posting.
The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location.
Also, most employees are eligible for additional incentive pay.$118, $145,200.00 Your Benefits Start Day 1Your wellbeing is important to Pacific Life, and were committed to providing you with flexible benefits that you can tailor to meet your needs.
Whether you are focusing on your physical, financial, emotional, or social wellbeing, weve got you covered.Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependentsGenerous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time OffPaid Parental Leave as well as an Adoption Assistance ProgramCompetitive 401k savings plan with company match and an additional contribution regardless of participationEEO Statement:Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability.
To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.#J-18808-Ljbffr
