Institutional Product Marketer - Omaha, United States - Knewin

Description

Job Description:

Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience.

We're actively seeking a talented Product Marketing Strategist to join our Institutional Marketing Team in Newport Beach, CA or Omaha, NE.

How you will make an impact:
Create compelling value propositions and positioning strategies to help differentiate Pacific Life's Institutional Retirement Solutions Group, with a specific focus on Defined Contribution, Lifetime Solutions (DCLI)

Create collateral in close partnership with key stakeholders across Pacific Life's product and distribution teams, including proprietary solutions as well as those offered through strategic partnerships.

Partner with product development and marketing teams to ensure all customer segment needs/values are incorporated into product collateral, branding and marketing approaches

Collaborate with cross-functional teams to develop and execute marketing strategies and campaigns to generate excitement around product launches, enhancements, new features, and sales strategies; help facilitate a connection from Pacific Life thought leadership and research to product solutions

Draft outlines and creative briefs to help downline teams in the development of content for brochures, presentations, and digital communications such as webpages, emails, videos, and blogs that take complex financial topics and simplify them for the financial advisor and consumer audience

Review copy for advertising, marketing, training and communication materials, for new and enhanced products

Research and analyze market opportunities and develop recommendations to drive branding/marketing strategies that result in a successful product launch.

Develop reports on competitors' products and trends, marketing methods and business results for management

Explore and analyze the impact of DCLI and retirement content on the full sales cycle which includes strategic partnerships, consultants, advisors, plan sponsors and the plan participant

Partner closely with subject matter experts to best align new collateral with strategic marketing plans for relevant channels

Build and maintain relationships with key stakeholders, including sales and marketing leadership, strategic partner firm marketing peers, and others

Develop and manage lifetime income marketing content for custom retirement and insurance strategies, including but not limited to at-retirement and accumulation-based annuity products, target-date funds, insurance-linked custom indices, in-plan managed accounts, custom multi-asset mandates, etc.

The experience you will bring:
Bachelor's degree in marketing, business, or a similar field

Demonstrated 3-5 years of experience in marketing, product positioning, campaign development, or a similar role

Extensive knowledge of annuities and prior experience in the financial services industry, with a preference for Defined Contribution experience

Familiarity with storytelling techniques, journey mapping, and audience segmentation

Strong desire for collaboration and a demonstrated ability to think creatively

Proficiency in Microsoft Office, Salesforce Marketing Cloud, and Adobe software

What will make you stand out:
Skilled at writing and simplifying complex messaging

An agile mindset and the ability to demonstrate results in a start-up environment

Experience transforming product positioning into marketing positioning

Experience with retirement plan advisors, plan sponsors and plan administrators

Proven experience with SEO and digital marketing trends

Advanced certifications or industry licensing


Base Pay Range:

The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting.

The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location.

Also, most employees are eligible for additional incentive pay.
$118, $145,200.00

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs.

Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.
Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off

Paid Parental Leave as well as an Adoption Assistance Program

Competitive 401k savings plan with company match and an additional contribution regardless of participation


EEO Statement:
Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability.

To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.

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