- Responsible for managing all of the brands social media platforms and community engagement.
- Work cross functionally with Sales, DTC, PR and Marketing departments to ensure the content calendar is in alignment with topline brand activations, goals and plans.
- Conceptualize and create stills, videos, behind-the-scenes footage and other supporting assets for campaigns around product launches, educational efforts, promotions, collaborations, ambassador activations, etc.
- Work closely with the PR team to repurpose UGC and paid partnerships content, capture event content and repurpose press mentions.
- Ensure that we are maximizing the usage of all assets by strategically using them across channels to maintain cohesiveness.
- Stay up to date on new creative trends, insights and generate ideas on how to best translate these across our content and social media channels.
- Drive efficient performance that is tracked and monitored in real-time to optimize tactics, pivot strategies and achieve growth and ROI targets.
- Work with Social Media team to efficiently respond to all DMs and comments in a timely manner with appropriate messaging in the brands voice.
- Oversee and manage social listening on TikTok and Instagram.
- Strategize and communicate top level messaging priorities so that all departments remain in sync with strong brand messaging.
- job has supervisory responsibilities.
- supervises five employees within the Social Media department(s).
- Bachelors degree in marketing or another related major.
- years in Social Media industry & proven ability to successfully lead and manage a social team.
- track record in growing social media channels.
- In depth knowledge of social media marketing industry
- Impeccable verbal and written communication skills
- Well organized with great time management skills
- Content creation experience
- Outstanding project management skills
- Excellent interpersonal and relationship building skills.
- Networking aptitude
- Knowledge of DashHudson
- days in-office required.
- may be required for on-site events/content creation.
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Social Media Director Consultant - Valhalla, United States - Grande Cosmetics LLC
1 week ago
Description
We will NOT be using Recruiters for this role. Please do NOT reach out to team members about this role.
About the Brand:
Grande Cosmetics is Americas #1 lash & brow serum brand* with breakthrough, salon-service inspired DIY formulas that empower women to embrace their own natural features. With a product line inspired by transformations of all kinds & over 90 industry award wins, were on a mission to encourage everyone to live large & embrace their most authentic selves. Specifically, we specialize in powerful serums & skincare-infused cosmetics that give you bigger, bolder looking lashes, lips, brows, & hair. Located in Valhalla, NY our growing team is working together in a hybrid environment to continue to develop the brand & build out a team environment of curiosity, collaboration, & creativity.
Job Summary:
The Social Media Director Consultant will support the brands continued growth by leading all social media initiatives and content across multiple platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Snapchat, LinkedIn and Pinterest, with the responsibility of planning, developing and managing the strategy for each to support the growth of the companys social media and consumer engagement.
The role will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. They will be responsible for creating in-house content and repurposing unique and effective content from the Partnerships team to build out a strong content calendar for all platforms.
This role is also responsible for acting as the brand voice by constantly engaging with our customers/followers/non-followers across all channels and mediums to elevate their experience, generate community engagement and develop brand champions. They must be up to date on all trends and passionate about the social media landscape, in order to successfully bring new ideas to the table, test new activations and ultimately continue to grow the channels.
Role Responsibilities:
Analyze content productivity and performance KPIs and make cross-platform recommendations accordingly.
Supervisory Responsibilities:
Education / Certifications:
Experience / Abilities:
Travel and Hours:
EEO Statement:
It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.
