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Costa Mesa

    Marketing Manager - Costa Mesa, United States - Legacy Partners

    Legacy Partners
    Legacy Partners Costa Mesa, United States

    3 weeks ago

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    Description
    We are an Equal Opportunity Employer. We maintain a drug-free workplace. Some positions require pre-employment drug screening and all positions require criminal background screening, on candidates selected for hire.

    We also participate in E-VERIFY, a service of DHS and SSA, verifying the identity and employment eligibility of all persons hired to work for the company.


    Summary:
    Performs administrative support to support the Marketing and Property Management team. This is a remote/ hybrid position.
    Essential duties and responsibilities include the following. Other duties may be assigned.

    Assist the marketing director with the execution of lease-ups, renovations, and stabilized communities to ensure it meets or exceeds the performance and financial goals set for the community.


    Provides marketing support to the marketing director to support underperforming communities by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely following up and monitoring results.

    Assist with google analytics, advertising, and marketing reports.

    Assist with new business proposals and presentations and attend meetings to secure new business and clients.

    Assist with creating and developing company-wide marketing programs and policies to help enhance the brand.

    Assist with researching new products and services and assist with the pilot of new systems and programs.


    Assist with setting up training for our on-site associates with the various marketing vendors to ensure they are utilizing the programs and tools successfully.

    Assist with the marketing setup and transition of new acquisitions and/or dispositions.


    Gathering and maintaining a master library where all community assets (logos, floor plans, site maps, imagery) are housed in one location.

    Conducting periodic quality control checks – website audits, social and reputation audits, and guiding the teams.

    Gathering content and images to provide our public relations firm to update our Legacy social accounts.


    Assist in creating agendas, attending meetings, running various marketing and advertising reports, and getting out to the community and their competitor's sites from time to time.

    Support and assist the Corporate Office, VP of Operations, District Property Managers, Business Development, Business Managers, and Onsite Teams.

    Support the Marketing Department in various projects and other duties as assigned.


    Qualifications:
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The position requires confidentiality and discretion. Professional appearance and presentation due to dealing with clients and vendors. The requirements below represent the required knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.


    Education/Experience:


    One year certificate from college or technical school; or one to two years of related experience and/or training; or equivalent combination of education and experience.


    Language Ability:


    Excellent verbal and written communication skills are required - Proficiency in the English language, both written and verbal, is required.

    Knowledge of writing effective copy in various styles for websites, advertising listings, collateral, and social media and review sites - Facebook, Twitter, Instagram, Yelp, Google+, etc.

    Ability to learn and adapt in a fast-changing environment. Identify new services and products that can help improve the company's performance or enhance the overall brand.

    Knowing how to best communicate the company's and/or properties' messages on different platforms, including managing the need to convey sensitive issues or deal with angry residents and customers.

    As a connection between the company, the employees, the residents, and the public, strong interpersonal skills and being approachable online and in person is essential.


    Technical Skills:
    Understanding computers, Internet access, and having excellent tech-savvy talents is essential.

    Knowledge of Photoshop, Adobe Illustrator, InDesign, or equivalent design software programs to resize images or produce collateral such as print ads, flyers, or promotional pieces is a plus.

    Proficient in Microsoft Office, Yardi Voyager Software, and Rent Café (highly desirable); Prezi is a plus.


    Math Ability:
    Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.


    Reasoning Ability:
    Ability to solve practical problems and deal with various concrete variables in situations where only limited standardization exists. Ability to interpret various instructions furnished in written, oral, diagram, or schedule form.


    Certificates and Licenses:
    Current Real Estate license, ARM, CAPS, and CPM certificates are a plus.


    Physical Demands:


    The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    While performing the duties of this job, the employee is frequently required to be mobile and to talk or hear.

    The employee is occasionally required to lift up to 25 pounds. The vision requirements include close vision and the ability to adjust focus.


    This job description is not intended to be all–inclusive, and the employee will also perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.

    This job description does not constitute a written or implied contract of employment.
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