Field Marketing Specialist - Frisco, United States - Anywhere Real Estate

Description

16405BR

**Field Marketing Specialist**

Frisco

Texas

**Job Description**

Field Marketing Specialist Hybrid Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25 We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Bankers industry-leading programs and technology products. This position plays an important role by helping protect the companys brand image and showcasing our unique value proposition for agents (our Core 4). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if youve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further

**Specific job duties include:**

Working with branch managers and leadership to identify and prioritize agents who need strategic marketing, listing, and brand support

Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)

Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials

Conducting an annual review of agents digital scorecard to measure their online presence and identify opportunities for improvement

Providing issue resolution and one-on-one assistance to VIP and award-winning agent(s) as needed

Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple CBR marketing-related and Global Luxury topics.

Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, Global Luxury events, and representing offices in community outreach and company charitable events

Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success

Preparing personalized recruiting presentations as requested for VIP and award-winning agents, and participating in the presentation with the branch manager, Field Marketing Manager and Luxury Manager as needed

Working with the creative team to create and manage local recruiting and ad campaigns

Attending and participating in regional marketing meetings and/or training sessions

Communicating regularly with the Field Marketing Manager, Luxury Marketing Manager and local leadership on key initiatives, challenges, and regional activity

Submitting consistent competitive intelligence samples to the recruiting intelligence portal

Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS requirements; MLS and all Coldwell Banker identity standards

Ability to provide basic social media assistance for organic and/or paid campaigns

Basic design experience in-order to provide design and project management assistance for agents local marketing needs in accordance with national brand standards and template offerings in traditional and digital formats

Must be able clearly articulate the value proposition and position company tools, products, and services as part of agents success

Travel requirements include:

Ability to, and an environment conducive for, work from home one day a week

Weekly local travel to multiple assigned offices

**The ideal candidate will have:**

Strong presentation, writing and public-speaking skills

Strong project management skills

Ability to follow direction with solid critical thinking and problem-solving skills

Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure

Ability to communicate effectively and professionally with employees and agents

Demonstrate a solid understanding and working knowledge of basic design principles

Candidates for the position must have:

2-years experience in marketing, creative agency, or communications (field marketing preferred)

Prior real estate industry experience preferred

Experience working effectively within a multi-functional and multi-location environment

Expert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools

Basic working understanding of standard industry used graphic design software including InDesign and Adobe Creative Cloud

Basic understanding of paid and organic social media campaign development

#LI-JG1

**Employment Type**

Full-time

**Company**

Coldwell Banker Realty

**About Us**

Coldwell Banker ) is one of the worlds leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. ) (NYSE: HOUS) is on a mission to empower everyones next move. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate ) , Century 21 ) , Coldwell Banker ) , Coldwell Banker Commercial ) , Corcoran ) , ERA ) , and Sotheby's International Realty )

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the Worlds Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIns 2022 Top Companies in the U.S., and honored by Forbes as one of the Worlds Best Employers 2022.

**At Anywhere, diversity fuels success for our company and for our employees.** We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. **We pursue talent** strategic thinkers who are eager to innovate, focused on execution and accountable for results. **We value diversity** respecting backgrounds, cultures, perspectives.

Youll find our commitment to diversity reflected in our achievements:

+ Forbes 2022 Best Employers for Diversity.

+ Forbes 2022 Worlds Top Female Friendly Companies.

+ Recognized on the 2020 Human Rights Campaign Corporate Equality Index.

+ Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Womens Forum of New York.

With diversity, we succeed together. We hope youll join us.

**EEO Statement**

EOE AA M/F/Vet/Disability