- Manage the execution of marketing strategies that meet and align to brand objectives
- Create branded and unbranded tactical personal promotion (sales) and non-personal promotion (advertising) materials
- Drive marketing efforts that meet/exceed brand goals and corporate objectives, while closely following internal and external processes
- Develop and deliver informative patient-friendly print and digital branded and unbranded materials and other DTP initiatives based on customer needs
- Collaborate and partner closely with key cross-functional stakeholders (internal/external) (ex. Training, Managed Markets, Patient Advocates)
- Assist in the planning, development, and pull-through of patient market research initiatives to help better inform brand strategy and direction
- Follow established SOPs to gain approval for DTP marketing materials through the internal review process and ensure that all marketing activities are following regulatory, medical, and legal requirements
- Foster relationships with patient advocacy organizations, thought leaders, key customers, and various medical associations
- Manage agency relationships in the development, implementation, execution, and production of DTP materials across multiple marketing channels
- Identify new ideas to reach and engage people living with hypercortisolism in innovative ways that drive business results
- Demonstrate excellent project management skills and the ability to manage multiple projects running in parallel
- Help manage and track the Patient Promotions marketing budget and participate in the budget planning process
- Partner with an internal event planner to identify and attend patient conferences
- Strong understanding of traditional and non-traditional marketing channels, with emphasis on print and digital
- Ability to influence internal cross-functional teams, and successfully manage multiple projects and agencies simultaneously
- Vendor/agency background experience is a plus
- Travel required
- Bachelor's degree or equivalent, master's degree preferred
- Experience evaluating data using Salesforce, Veeva, or equivalent
- 5+ years of pharmaceutical or biotechnology experience
- 2-4 years' experience in brand management
- Endocrinology and/or orphan drug experience a plus
- 1-2 years of experience directing/managing external agencies or vendors
- Detailed understanding of relevant legal/regulatory compliance environment associated with bio-pharmaceutical promotion
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Product Manager, Marketing - Menlo Park, United States - Corcept Therapeutics
Description
Corcept is leading the way in the research and development of cortisol modulators, molecules that regulate cortisol activity at the glucocorticoid receptor (GR). To date, we have discovered more than 1,000 selective proprietary cortisol modulators.
In 2012, we received FDA approval of Korlym (mifepristone), the first approved treatment for hypercortisolism (Cushing syndrome).
Today, our team and collaborators continue to unlock the possibilities of cortisol modulation as a way to treat serious diseases. With more than 30 ongoing studies across a wide range of disease areas, including endocrinology, oncology, metabolism, and neurology, we remain dedicated to advance the possibilities of cortisol modulation.
What began as a ripple of scientific truth is now poised to unleash a sea change of discovery representing a fundamental shift in the way we understand and treat disease.
The Product Manager will contribute to the strategic and tactical marketing responsibilities centered around Korlym's indication (branded) and related disease state education (unbranded) patient promotion. This role will report to the Associate Director, Marketing. Responsibilities include, but are not limited to, the development and implementation of key patient marketing strategies and tactics, including positioning, messaging, and creative development, as relates to patient marketing. This role will partner closely with Corcept's Patient Advocate team members, HCP and NPP marketing leads, and Thought Leader Programming as well as various commercial cross functional departments to ensure alignment between direct to patient (DTP) educational materials and marketing content. Responsibilities also include pull-through and execution of the commercial plan, overall life cycle management, and budget.
Responsibilities:
Applicants must be currently authorized to work in the United States on a full-time basis.
For information on how Corcept collects, uses, discloses, protects, and otherwise processes personal information and an explanation of the rights and choices available to you with respect to your personal information, please refer to our Privacy Notice link.
Corcept appreciates the commitment and hard work of all our team members as we strive to discover and develop novel treatments for patients with serious unmet medical needs.
Please visit our website at:
Corcept is an Equal Opportunity Employer
Corcept will not conduct interviews via text message or messaging platforms and will not ask you to download anything as part of your interview. Though we use third-party tools to help with advertising our jobs, please be vigilant in checking that the communication is in fact coming from Corcept.