Social Media Strategist - St Paul, United States - Minnesota Council of Nonprofits

Description

Working Title:
Social Media Strategist


Job Class:
Communications Specialist 3


Agency:
Pollution Control Agency

Who May Apply :
Open to all qualified job seekers

Date Posted : 04/17/2024

Closing Date : 05/02/2024

Hiring Agency/Seniority Unit :
Pollution Control Agency / Pollution Control-MAPE

Division/Unit :
Operations /

Communications Operation

Work Shift/Work Hours :
Day Shift

Days of Work :
Monday - Friday

Travel Required :
No


Salary Range:
$ $45.02 / hourly; $63,788 - $94,001 / annually

Classified Status :
Classified

Bargaining Unit/Union : 21- MN Assoc of Professional Empl/MAPE

FLSA Status :
Nonexempt


Telework Eligible :
Yes

Designated in Connect 700 Program for Applicants with Disabilities : Yes
Make a difference in the lives of Minnesotans.

The work you'll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

Job Summary As the Minnesota Pollution Control Agency's social media strategist, you will oversee, develop, implement, track, and optimize the agency's social media efforts to position the agency as a trusted partner and advocate for Minnesota's environment.

Responsibilities include developing and implementing overall strategy for the agency's social media channels, writing and publishing content across all social channels, including monthly social media plans that utilize paid and organic campaigns to increase awareness and engagement in agency-wide initiative.

As part of the agency's Communications and Outreach team, this position will partner with communications professionals as well as with content experts and influencers, to identify and develop engaging content and effective integrated cross-channel campaigns.

They will contribute to the agency's video production strategy and service to maximize the use of multimedia assets. This position reports to the assistant director of communications.
Qualifications

Minimum Qualifications

Candidates must clearly demonstrate the following qualifications:

Three (3) years of professional-level experience developing integrated communication campaigns for an organization through social media platforms (e.g., Twitter, Facebook, Instagram).

Demonstrated experience in overseeing social communities, identifying and managing growth strategies, measurement, engagement campaigns, and content strategy.
Experience developing and executing paid marketing campaigns, evaluating analytics, and reporting out to internal partners and leadership.
Excellent writing skills, with demonstrated experience writing for social platforms.
Ability to stay updated on industry trends and incorporate emerging technologies into work products.
The Minnesota Pollution Control Agency will not sponsor applicants for work visas.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Preferred Qualifications

Experience planning and placing social media contents using Facebook Ad Manager, online radio and other social channel dashboards.
Experience recommending and/or implementing social media campaigns for community engagement and outreach.
Strong research skills and ability to translate complicated topics or research into easy-to-understand and engaging content.
Demonstrated experience in visual storytelling techniques and video editing.
Understanding of risk communication and crisis communication strategies.
Additional Requirements

This position requires successful completion of the following:
Application materials must include online links to

two

work samples. Please select two work samples that demonstrate your skills and abilities to perform in this role. Candidates selected for in-person interviews will also be required to complete a timed communication exercise
Position duties may require travel but driving is not a minimum qualification or essential function of this position. Employees who may drive for state business will need their driver's license checked prior to operating a state vehicle.
Application Details

How to Apply
Select "Apply for Job" at the top of this page. If you have questions about applying for jobs, contact the job information line at

or email

. For additional information about the application process, go to

.
If you have questions about the position, contact Patty Atchison at

.
To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Patty Atchison at

.
About Pollution Control Agency

Our mission is to protect and improve the environment and human health.

We work with many partners (citizens, communities, and businesses, all levels of government, environmental groups and educators) to prevent pollution, conserve resources, and to help ensure polluting does not have disproportionate impact on any groups of people.

We emphasize work-life balance with flex schedules, compressed schedules, and options to telework for some positions.
Why Work for Us

Diverse Workforce

We are committed to continually developing a workforce that reflects the diversity of our state and the populations we serve.

The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve the people of Minnesota.

A recent engagement survey of State of Minnesota employees found:95% of employees understand how their work helps achieve their agency's mission
91% of employees feel trusted to do their jobs
88% of employees feel equipped to look at situations from other cultural perspectives when doing their job
87% of employees report flexibility in their work schedule
Comprehensive Benefits

Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony.

As an employee, your benefits may include:
Public pension plan
Training and professional development
Paid vacation and sick leave
11 paid holidays each year
Paid parental leave
Low-cost medical and dental coverage
Prescription drug coverage
Vision coverage
Wellness programs and resources
Employer paid life insurance
Short-term and long-term disability
Health care spending and savings accounts
Dependent care spending account
Tax-deferred compensation
Employee Assistance Program (EAP)
Tuition reimbursement
Federal Public Service Student Loan Forgiveness Program
Programs, resources and benefits eligibility varies

based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

AN EQUAL OPPORTUNITY EMPLOYER
Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers.

The State of Minnesota recognizes that a diverse workforce is essential and strongly encourages qualified women, minorities, individuals with disabilities, and veterans to apply.

We will make reasonable accommodations to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at

or email

and indicate what assistance is needed.

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