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    Senior Analyst, Analytics - Chicago, United States - Publicis Collective

    Publicis Collective
    Publicis Collective Chicago, United States

    2 weeks ago

    Default job background
    Full time
    Description

    Job Description

    At Publicis Collective, the Analytics team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client's business and marketing strategy through the delivery of data driven insights. Specifically:

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices
  • Execute analytics projects in coordination with the analytic team lead and partners across the agency
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
  • Contribute to innovation within digital marketing and analytics within the agency and industry

    • Role Objectives:

    Client Responsibilities

  • Define, prioritize and execute various analytics projects including: budgeting, forecasting, scenario planning, test design, campaign management and advanced report production
  • Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
  • Developing models to analyze short term impact of marketing but also the long term impact on brand and competitive position
  • Estimation of marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share
  • Utilizing econometric techniques to measure ROI of traditional media tactics (TV, print, circular, direct mail, etc.) as well as offline impact from digital mediums
  • Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance

    • People & Team Development

  • Assist analysts with skill development and problem solving

    • Practice Development

  • Identify and build business case and provide feedback on best practices
  • Assist manage product/service development
  • Provide training to employees across departments on analytical approaches to marketing

    • Qualifications

  • 2-4 year of experience in interactive marketing, business consulting using data and information to drive marketing recommendations
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
  • Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
  • Proficient at querying data within SQL environments (SQL Server, BigQuery)
  • Experience in R, Python (or other statistical analysis and data mining packages) preferred
  • In-depth knowledge in multivariate testing and statistical analysis
  • Experience in leading web analytics platforms (Adobe Analytics and Google Analytics) is preferred
  • Experience with business intelligence platforms such as Tableau a plus
  • Possession of excellent written, oral communication and presentation skills
  • Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus
  • Detail oriented, quick learner and able to balance multiple tasks
  • Strong project management skills
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