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Costa Mesa

    Marketing Manager, Loyalty and Membership - Costa Mesa, United States - Lazy Dog Restaurant & Bar

    Lazy Dog Restaurant & Bar
    Lazy Dog Restaurant & Bar Costa Mesa, United States

    1 week ago

    Default job background
    Description
    Nourishing Connections
    We exist to nourish connections with, and between, our teammates, guests, and communities.

    We provide small town hospitality for every member of our Lazy Dog family and create experiences that allow people to enjoy the moment, and each other, over handcrafted food and drink.

    Certified Great Place to Work 6 years in a row
    What We Offer
    $95,000 - $120,000 / year
    Achievable Bonus
    Paid Vacations
    Medical, Vision, Dental, and Life
    Company-paid meal card
    401K plan with company match
    Opportunities for career advancement
    Amazing company culture
    Hybrid workplace
    Relevant

    The Manager of Loyalty and Membership Marketing is responsible for developing and executing strategies to enhance guest loyalty and engagement through Lazy Dog membership programs, both complimentary and paid, including Lazy Dog Beer Club.

    The manager is responsible for driving brand relevancy, customer retention and increasing brand loyalty and awareness.
    Responsibilities

    Develop and execute the strategic roadmap for Lazy Dog loyalty and membership programs, ensuring alignment with overall business goals and objectives.

    Lead acquisition and retention programs from planning to launch and with cross- functional teams.

    Create and implement innovative marketing campaigns that live independently, as well as complimentary to current Lazy Dog marketing initiatives to increase customer engagement within the loyalty and membership programs.

    This includes personalized offers, promotions, and communications.

    Oversee communications plan and all related elements including creative, media and operations ensuring brand consistency throughout the marketing calendar year.

    Plan and manage marketing campaigns and promotions targeted at loyalty and membership programs, utilizing various channels such as email, web, sms, and social media.

    Analyze customer data to understand customer behavior, preferences, and trends within the loyalty and membership programs. Use insights to optimize and personalize loyalty product functionality and program offerings.

    Become the loyalty and membership expert across various categories and build deep understanding of the programs structure, benefits, acquisition, and retention process.

    Develop and manage relationships with key stakeholders, including partners, vendors, and internal teams, to drive program success.
    Manage the budget allocated for marketing initiatives, ensuring cost-effectiveness and ROI.
    Ensure that all loyalty and membership marketing activities comply with relevant regulations and legal requirements.
    Drive a culture that establishes loyalty membership as a way for guests and teammates to connect to Lazy Dog.
    Lazy Dog Beer Club Quarterly Releases
    Develop Lazy Dog Beer Club quarterly releases, working closely with beer logistics directory and brewery/production team.
    Research and discuss the (LDBC) program to prospect brewers for new releases.
    Oversee release timeline, work closely with key brewers on creative and copy
    Develop quarterly forecasting to plan production of beer and release
    Collaborate with vendors on artwork, proofs, budget and delivery
    Plan communication timeline and creative for pre and post release
    Supervision
    Manages team of Member Service Associates, fostering their professional growth and development.
    Conducts team meetings to promote communication, assess and resolve needs, and foster teamwork and collaboration.
    Recommends or makes decisions related to hiring, and performance management.
    Collaboration
    Build a strong relationship with Home Office (HO) and field teammates to execute membership strategies and programs successfully.
    Partner with vendors to execute releases and marketing materials on time and within
    Develop timelines and collaborate with creative on approvals/press
    Creative & Asset Management
    Develop creative briefs with detailed and thorough communication and launch
    Strengthen current project management systems to better improve future projects: historical projects, creative assets and past performance.
    Qualifications and Experience
    Bachelor's Degree is required. MBA a plus.
    Five years of experience within relevant organizations/industries managing membership and loyalty programs.
    Two years of supervisory experience.
    Highly organized self-starter who thrives in a fast-paced
    Detail oriented.
    Ability to demonstrate interest and knowledge of restaurant industry loyalty, and craft
    Ability to proactively prioritize and manage projects, while showing flexibility to maneuver with a growing business.
    Strong analytical skills, ability to interpret complex data and make data-driven decisions.
    Embrace and drive positive change; overcome challenges with collaboration and creativity; pursue growth and learning.
    Ability to communicate clearly both verbally and in
    Trusting, passionate, humble and
    Build lasting relationships with trust and respect.
    IND1

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