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Director of Digital Strategy - Lawrenceville, United States - Truelio, LLC
4 weeks ago
Description
About the OrganizationTruelio is a full-service agency with creative, marketing, and web and application development capabilities located just north of Atlanta, GA.
We treat our team with respect and dignity. We only put people on the bus that fit our cultural values.Our team is set to grow rapidly over the next few years, so if you are a passionate individual looking to have your voice heard and to see your ideas come to fruition, then this role is right for you.
EOE StatementWe are an equal employment opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
CategoryMarketing
Description
Job Description:
Director of Digital Strategy
Reports to:
Chief Operations Officer
Department:
FLSA Status:
Exempt
Employment Status:
Full Time
Work Location:
Hybrid remote work
Job Overview:
This position is responsible for the development and successful execution of various digital marketing strategies and campaign executions.
The primary focus of this role is to promote online presence by acting as lead automation and digital marketing manager, by ensuring the successful implementation of programs and tactics designed to increase product demand and identify additional sales channels that align with business strategy with organizational marketing goals and objectives.
Duties and Responsibilities:
Develop and deliver digital marketing training and best practices within the team.
Develop and implement a comprehensive digital marketing strategy that drives growth and supports overall business objectives.
Direct a team of digital marketing professionals to ensure the successful implementation and execution of digital marketing campaigns.
Develop and manage budgets, timelines, and project plans for digital marketing initiatives.
Work closely with other executives and stakeholders to ensure that digital marketing efforts align with overall business strategy.
Identify and enhance business operations as appropriate.
Attend client meetings as requested.
Oversee the development and management of websites, ensuring that it is optimized for search engines and user experience.
Measure, analyze, and report on the effectiveness of digital marketing campaigns and adjust strategies as needed to optimize performance.
Develop visualization strategies and work with the development team to implement them in Tableau.
Provide technical guidance and support to the software service team, encouraging them to identify innovative solutions to complex software challenges.
Collaborate with the Business Development team to drive new client and existing client growth.Stay up to date with the latest technological advancements and industry developments.
Liaison with stakeholders regularly to gather requirements, provide progress updates, address challenges, and foster process enhancements.
Drive innovation and creativity in all product and service offerings.
Lead by example and promote a culture of teamwork, employee engagement, and continuous improvement.
Perform other duties as assigned.
Position Requirements
Skills and Qualifications:
Planning and Organizing:
Establish and maintain robust processes that ensure the timely and efficient delivery of marketing solutions, including project planning, resource allocation, project tracking, and quality assurance.
Demonstrate ability to plan and prioritize work activities; analyze and disseminate software implementation metrics and use data to drive continuous improvements; manage work time efficiently and follow procedures and policies.
Continuous Improvement:
Encourage the use of new technology and methodology when proposing new solutions.
Always strive to improve skills including, but not limited to, industry environment best work practices, operation efficiency, cybersecurity, project management, and internal systems.
Collaborate and Coordinate:
Effectively communicate with clients to understand their needs and requirements and provide regular updates on progress. Clearly communicate technical strategies, progress, and results to non-technical stakeholders. Influence colleague collaboration. Demonstrate an ability to effectively collaborate and coordinate with other departments and internal/external support. Excellent communication and relationship-building skills. Analytical with the ability to analyze data and use it to drive business decisions.
Requirements:
A bachelor's degree in computer science, digital marketing, or a related field is required.
5+ years of progressive work-related experience in leading and managing digital interactive strategies, with a track record of delivering successful projects.
Proven track record of experience in thinking strategically and translating strategies into actionable plans and initiatives.7+ years' experience developing and executing technology strategies aligning with business objectives.
Truelio, LLC is an Equal Employment Opportunity employer. As part of the hiring process, all candidates are required to complete a background and credit check and must provide proof of eligibility to work in the United States
Full-Time/Part-Time
Full-Time
Shift
-not applicable
Exempt/Non-Exempt
Exempt
Req Number
MAR
Open Date
4/15/2024
This position is currently accepting applications.
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