Marketing Associate - Lakeland, United States - City of Lakeland

Description

Salary:
$ $33.16 HourlyLocation : Lakeland, FL

Job Type:
Full Time Regular

Job Number:
Department: RP Funding CenterDivision: RPFC
Marketing Staff Opening Date: 01/17/2024

Closing Date:
Continuous


FLSA:

Non-ExemptBargaining Unit:

NAGENERAL DESCRIPTION OF CLASS This position oversees group sales efforts for the RP Funding Center (arena, theatre, and convention center) and its events.

Work involves the assistance of marketing, advertising, social media, digital campaigns, public and community relations, and grassroots campaigns for the RP Funding Center.

Position will also assist with graphic design for advertising and promotional materials.

Work is carried out under the supervision of the RP Funding Center Director, Marketing & Sales Manager, and Marketing Supervisor and is reviewed periodically by conferences, reports, and results achieved.

ESSENTIAL FUNCTIONS AND ADDITIONAL FUNCTIONS Assists with maintaining the annual marketing department budgetAssists with implementing an effective annual Marketing Plan for the venue that creates local, regional, and national awareness, increases ticket sales and event revenue, and creates a positive facility image.

Oversees group clients using the venue ticketing system, accounts payable policies and procedures, and communication with other departments regarding group ticketing and transportation needs.

Generates new group sales business through participation in trade shows, grassroots initiatives, and corporate relationship development.

Works directly with events and catering departments to create "added value" opportunities for groups, including exclusive activities, tours, behind-the-scenes experiences, and event packages.

Maintains all group patron accounts, updates contact information, and coordinates billing and payments.
Creates event images and collateral.

May handle graphic design needs for digital creative, print advertising, collateral, and promotional materials (flyers, postcards, poster banners, and mailers).Supports aspects of the venue's marketing activities, including but not limited to, advertising, public relations, social/digital campaigns, ticket sales, venue branding, and collateral materials.

Assists with planning and managing public relations and internal communication programs designed to create and maintain a favorable public image.

Creates promotional activities, including social media content and collateral materials. Supports the maintenance of the venue's websites and social media pages.
Assists with sponsorship fulfillment duties.
Assists event promoters in marketing efforts and artists' experience for touring acts.
Responds to non-ticket-related venue complaints and is an intermediary between venue, patrons, and promoters.
Remains current on national trends in the industry and local market changes to best serve the venue's mission.
Provides timely updates and status reports to superiors.
May be required to work overtime or alternate hours as necessary for the efficient operation of the department.
Position designated as Mission Critical.


ADDITIONAL FUNCTIONS:
Position assists with general administrative duties, including financial statements, spreadsheets, and contracting paperwork.
Attends meetings, conventions, and conferences.
Possible business-related travel within and outside the State. Includes attending industry and event-related consumer/trade functions, meetings, and conferences.
Performs related work as required.

QUALIFICATIONS (EDUCATION, TRAINING AND EXPERIENCE) AND SPECIAL REQUIREMENTS Bachelor's degree from an accredited four (4) year college or university in Marketing, Advertising, Communications, or other related field.

One (1) year of experience in marketing or advertising, preferably within a convention center, arena, hotel, and/or event venue management.

Experience in Graphic Design using Photoshop and/or IllustratorAn equivalent combination of education, training, and experience that provide the necessary knowledge, skills, abilities, and other competencies necessary for success in the target position may be considered.

SPECIAL REQUIREMENTS:
Must possess a valid driver's license.
Must maintain a valid telephone number. KNOWLEDGE, SKILLS, ABILITIES AND WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS Considerable knowledge of marketing techniques, including public relations and event promotion.
Considerable knowledge and demonstrated aptitude in social media development and analytics.
Ability to multi-task under deadline pressure in a fast-paced environment.
Ability to maintain an effective working relationship with clients, employees, group leaders, patrons, and others encountered during employment.
Excellent communication, problem-solving, and organizational skills.
Strong customer service and interpersonal skills.
Knowledge of marketing principles, practices, and methods.

Considerable knowledge of modern office equipment and personal computers and the ability to use computer programs, including Microsoft Office, spreadsheets, database systems, and Adobe.

Knowledge of Creative Suite, including Photoshop, Illustrator, etc.
Basic knowledge of switchboard systems, cell phones, and radio communication.
Ability to write and prepare advertising copy/art for print and electronic media ads, press releases, and advisories.
Ability to work flexible, non-traditional business hours, late nights, weekends, and holidays.
Sound knowledge of creating, developing, implementing, and evaluating advertising, marketing, public relations, and promotional programs.
Ability to proofread and edit all written and visual materials for clarity, accuracy, and content.
Firm understanding of area demographics, advertising layout, and media buying.

Excellent ability to communicate clearly and concisely, both orally and in writing, with all levels of employees, clients, patrons, and customers.

Ability to establish and maintain effective working relationships with employees, other departments, lessees, patrons, consultants, vendors, sponsors, promoters, community leaders, and the public as necessary.

WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS:

Requires sedentary work that involves walking or standing some of the time, exerting up to 20 pounds of force regularly, and routine keyboard operations.

The job risks exposure to no significant environmental hazards.

The job requires normal visual acuity, field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.

All City of Lakeland positions are subject to testing (e.g. written, oral, performance, computerized, interview, and/or any combination). Candidates selected for testing will be notified via email or telephone. Please check your e-mail and telephone messages regularly, including "junk" folders. Test times and locations to be announced.

THE CITY OF LAKELAND IS AN EQUAL OPPORTUNITY/EQUAL ACCESS EMPLOYER AND A DRUG FREE WORKPLACECity of Lakeland2024 Summary SheetAnnual Leave Annual leave is accumulated bi-weekly and based upon years of service as follows:Annual leave may be taken as earned by employees hired after January 1, 1989.

Employees hired prior to that date use annual leave within the calendar year following the year the leave is earned.

All employees may carry over up to a maximum of twenty (20) days at the end of the calendar year.

Regular part-time employees who work at least twenty (20) hours per week accrue annual leave at the rate of four (4) hours per month.*Sick LeaveSick rate is accrued biweekly based upon years of service and standard hour classification.

Eligible for use as soon as earned.

Regular part-time employees who work at least twenty (20) hours per week accrue sick leave at the rate of four (4) hours per month.*NOTE: REGULAR employees with a working day other than eight (8) hours, please contact your supervisor regarding these policies.

Sick Leave PoolAllows employees to receive sick leave benefits in cases involving catastrophic or long-term illnesses or injuries after all personal leave time has been depleted.

Regular full-time employees contribute eight (8) hours and Regular part-time employees contribute four (4) hours on an annual basis.

Employees must have completed one full year of service on or before December 31st of the calendar year enrollment; and have accumulated at least forty (40) hours of sick time (twenty (20) hours for Regular part-time employees).

Participation in this program is voluntary.

For more information contact Amanda Kaiser at Family & Medical LeaveFederal legislation guarantees up to twelve (12) weeks per year off work under certain circumstances outlined in the policy manual.

The employees must have been employed by the City for at least twelve (12) months and have at least 1,250 hours of service during the 12-month period before the requested leave.

The City will continue its group life and health insurance for an employee on leave at the same level and under the same conditions that existed while the employee was working.

For more information contact Dawn Justice at Pension PlanProvision for retirement income requiring mandatory participation for full-time regular employees.


Defined Benefit Plan:
Plan C Employee 3.12%Employer 15.64% OR

Defined Contribution Plan:

Executives, New Hires aged 52 and older, and Fire/Police RecruitsEmployee 8.5% or 11% per election upon hireEmployer 15.39%Deferred Compensation 457 Plan:A voluntary plan that is invested in mutual funds.

The Employees' Pension Board performs the due diligence on the mutual funds. Employees may reallocate their account at any time.
Maximum contribution for 2024 is $23,000; employees aged 50 or older can also add a "catch-up" amount of $7,500.

Additionally, a match of up to 5% of salary is offered by the City in Plan C.Holidays Twelve (12) holidays, includes one (1) personal floating holiday to be used at any time after three (3) months of employment and prior to the end of the calendar year.

Funeral Leave Up to three (3) days off with pay due to death of an immediate family member (as defined in the policy manual).

Up to four (4) hours off with pay may be obtained through supervisor approval to attend local funeral services of persons other than immediate family.

Jury/Witness Duty Employees required to serve on jury duty will be relieved of responsibility for their regular work shift or portion thereof and receive full pay while serving.

All fees received for such service may be retained by the employee.

Employees subpoenaed to any civil or criminal court proceeding, which employee is not personally or monetarily interested, shall be paid as if engaged in regular work activities.

Military LeaveAllows for up to 240 hours in any one calendar year for annual military training without loss of pay or benefits for any employee in some type of reserve status for the United States Armed Forces.

(see policy manual for additional information).Maternity Leave Refer to Family & Medical Leave for those employees who qualify. Others may take up to three (3) months leave of absence available upon approval of the Department Head. Employees may opt to utilize any combination of paid (sick or annual leave) or unpaid leave.

Leave of Absence Without PayWritten requests are subject to approval by Department Head and City Manager or designee for less than ninety (90) days.

Requests for more than ninety (90) days also require Civil Service Board approval for employees in a Civil Service classification.

Longevity Pay Tuition ReimbursementProgram provides employees up to $2,500 per fiscal year (October 1 through September 30) for reimbursement of tuition of approved college, university, vocational, or correspondence classes upon completion with a grade of "C" or better in credit courses only.

Full reimbursement is given for courses and fees, upon approval. The program does not include reimbursement for cost of books, supplies or other related expenses.

For more information, contact Sue Cook at Suggestion AwardsA program designed to provide a consistent and organized method for employees to submit and be rewarded for constructive ideas for improvement.

Maximum award is $1000.For additional information, contact Kathy McNelis at Direct Deposit of Paycheck (refer to handout in new employee folder)An account must be established with the institution of your choice prior to signing up for direct deposit.

Uniforms/EquipmentUniforms issued at no cost to employees for those job classifications which require them. Equipment is issued to employees at either no cost or discounted cost depending upon job classification.
Parking Free while at work.
Break Periods Employees may be permitted two (2), fifteen (15) minute breaks during the workday. The time shall be at the discretion of the supervisor.

For Information on Health Insurance, Dental, Vision, and Life Insurance please contact Benefits at For Information on Retirement Benefits, contact the Retirement Services Department at or For Information on Firefighter and Police Officer Retirement Benefits, contact Foster & Foster at Please indicate your highest level of education.

Less than a High School Diploma or GED High School Diploma or GED Some College - less than 30 credit hours Some College - 30 credit hours, but less than 60 credit hours Associate's Degree or 60 credit hours 90 Credit Hours Bachelor's Degree or 120 credit hours Master's Degree Doctorate Degree 02 Please indicate your years of experience in marketing or advertising, preferably within a convention center, arena, hotel, and/or event venue management No experience Some experience, but less than 1 year At least 1 year, but less than 7 years At least 7 years, but less than 10 years At least 10 years, but less than 13 years 13 years or more 03 Please provide a narrative supporting your answer to the above question.

Be sure to include specific job title(s), job duties, organization(s) and the dates where the work was performed.


Note:

The employers and dates of employment you list here must also be included in the "Work Experience" section of this job application.

04 Please describe your experience in Graphic Design using Photoshop and/or Illustrator.

If none, please type N/A 05 By clicking "Yes" below, I understand that all relevant work experience MUST be entered in the "Work Experience" section on my application.

In addition, all current City of Lakeland employees must list all previous City of Lakeland work experience in the "Work Experience" section of the application.

Failure to complete the "Work Experience" section will disqualify you from the application process. Yes No Required Question