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    Senior Social Media Strategist - Chicago, United States - The Food Group

    The Food Group
    The Food Group Chicago, United States

    3 weeks ago

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    Description

    Senior Social Media Strategist

    We are The Food Groupand as you might guess, we love food. Sweet stuff. Healthy stuff. Stuff you know about. And some stuff youve never heard of.

    We also love our clients. Some of whom are household names. And all of whom will soon-to-be household names if we have our way about it.

    Take those two passionsmix in our expertise in advertising and marketingand its easy to see why were the food and beverage industrys premier marketing agency.

    But enough about us. Lets talk about you. Because were growing. Like an agency thats eating their vegetables and drinking their milk, or non-dairy alternative.

    Its why were looking for an experienced Senior Social Media Strategist. Someone who can help us create the next WOW. Someone who can put a little more firepower into our already dynamite team.

    Does that sound like you? Do you want to be famous? Want to help our clients become famous? Want to do work that you can brag about to friends, family, and the occasional bartender for some free drinks? Then, keep reading.

    Sweet Youre still here. Tell us if this sounds like you

    Were looking for someone with analytical and creative chops (pun intended). Someone hungry (pun intended). Someone ready to collaborate from day one and turn strategies into engaging social-first concepts that get noticed. Get talked about. Get our clients on the tip of everyones tongue (not a pun).

    The ideal candidate will have deep experience and a proven track record of success across all phases of the social media marketing process, from building foundational landscape analyses to charting hyper-relevant content strategies, to building engaged communities, to implementing paid strategiesand beyond.

    So what do you think? Interested? Are you ready to bring your deep understanding of the ever-evolving digital and social media landscapes and think strategically about where the space is moving long term and push us to be more innovative? If so, lets talk.

    Primary Job Functions

    • Develop and implement comprehensive social media strategies across key platforms for multiple clients in food and beverage categories
    • Collaborate with internal teams to plan and produce original photo, video, and graphic content, nimbly leveraging a mix of in-house studio and external freelance resources
    • Lead the development of workflows and schedules in partnership with project managers to ensure deliverables meet expected deadlines with internal stakeholders
    • Monitor, track, and analyze the performance of organic content and paid campaigns, providing reports on key metrics to internal teams
    • Plan and implement paid social media strategies across multiple platforms from awareness through to conversion
    • Lead the development of impactful community management strategies, maintaining highly engaged community responsiveness
    • Mentor junior team members, fostering an environment of continuous learning and improvement
    • Provide regular insights and recommendations on emerging platforms, tools, and technologies
    • Work collaboratively across agency departments

    Job Qualifications

    Bachelor's Degree in Business Administration, Marketing, Communications, Journalism, or related field, or equivalent work experience, Required

    Experience

    • 6-8 years of experience in social media marketing is required. Additional experience in the food and beverage industry is preferred
    • Excellent knowledge of social channels, including Facebook, Instagram, TikTok, X, Pinterest, and YouTube
    • Fluency with social media management platforms such as Sprout Social, Emplifi, Sprinklr, or Later
    • Strong experience planning, implementing, optimizing, and reporting on paid campaigns
    • Proficiency with social media listening tools such as Infegy Atlas or with the listening tools within suites such as Sprout Social
    • Familiarity with design and art direction principles with the ability to speak fluently in collaborating and providing feedback to creatives
    • Experience in coordinating projects and deadlines

    Knowledge, Skills, And Abilities

    • Strong analytical and problem-solving skills
    • Proficient computer skills, including experience with Microsoft Office Suite, with advanced Excel knowledge
    • Perform under strong demands in a fast-paced environment
    • Effective time management and organizational skills
    • Strong attention to detail
    • Excellent verbal and written communication skills
    • Excellent interpersonal skills
    • Work independently as well as in a team environment
    • Experience working in Google Workspace, Business Apps & Collaboration Tools

    How We Hire

    We believe the interview process is an opportunity to learn about each other and if there is a cultural and personality fit. To that end, you can expect approximately three conversational-style interview rounds with cross-functional team members. Additionally, well conduct a portfolio review and a skills assignment, where we get to learn more about you.

    Diversity & Inclusion

    Diversity and difference power creativity and our peoples creativity is our greatest advantage. Our mission is to build and foster an inclusive culture of belonging at The Food Group and across WPP a culture where everyone feels welcomed, valued and respected and is given an equal opportunity to thrive.

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