- Define, scope, and manage research projects and deliver key learning and actionable insights to guide decisions at all levels of the organization.
- Proactively lead paths to address challenging business questions which will shape the strategic direction of business teams.
- Assess, coordinate, and manage supplier partners on new research projects.
- Appropriately leverage existing and new research approaches to uncover new insights.
- Synthesize multiple data sources and effectively articulate to stakeholders key learning and recommended actions.
- Support implementation of consumer insights best practices and educating business partners
- Drive seamless connections across organization to be fully informed on the business and key challenges.
- Extract untapped value and insights from existing data sets and platforms.
- Continuously build consumer acumen and empathy for the organization across diverse consumer groups
- Remove organizational blind spots to consumer mindsets, behaviors and cultural shifts.
- Utilize social listening to identify potential new exploration territories.
- Drive zero distance to consumer culture across the organization.
- Partner with Ownership Experience, Consumer Digital Solutions and First Build to drive expanded growth opportunities
- Bachelor's degree from an accredited university of college
- 7+ years Consumer Insights experience with in-depth knowledge of both qualitative and quantitative methods and statistical techniques
- Mix of experience working with Brand Marketing and Product Design/Innovation Teams
- Experience working in partnership with Analytics Teams
- Client side and/or Supplier side experience working within CPG, Durable or Automotive industries.
- Experience operating at a high level within a matrix organization.
- Prior experience developing and presenting data intensive analysis
- Strong project management skills of large scope and complexity
- Excellent communication skills and ability to work effectively in cross functional teams.
- Demonstrated ability to drive consumer first mindset culture within a large organization
- Master's in Business Administration from an accredited university or college
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Consumer and Commercial Insights Senior Manager - Louisville, United States - GE Appliances
Description
At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
As the Consumer and Commercial Insights Senior Manager you will play an instrumental role in guiding GE Appliances House of Brands (Monogram, CAF, GE Profile, Ge Appliances, Haier & Hotpoint), product lines (Refrigeration, Cooking, Laundry, Dish, AC/HVAC and Small Appliances), and Air & Water on key strategic decisions surrounding the development and launching of new innovations. You will have the opportunity to lead the organization in advancing new technologies and capabilities to gain more in-depth understanding of consumers, trends and new product ideas. As a strategic partner with a key seat at the table, you'll work closely with Brand and Product Marketing teams, along with Industrial Design and Technology to uncover new opportunities to deliver breakthrough solutions which enhance product and ownership experiences for consumers while continuing to elevate our brands. This role reports to the Senior Director, Consumer Insights and Ownership Experience.
Position
Consumer and Commercial Insights Senior Manager
Location
USA, Louisville, KY
How You'll Create Possibilities
Qualifications/Requirements
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to
