Description
OverviewA Senior Manager leads and grows clients by providing agency POV and recommendations (organic growth), strategically oversees multiple high-profile assignments at once, exhibits a deep yearning for understanding the client's category and business objectives, has a discerning eye for quality creative that is on-brief, keeps director informed and grows support team members, demonstrates ownership of financial management of accounts, and most important, has an ownership mentality and complete accountability for the relationships, assignments and opportunities.
ResponsibilitiesGuides Account Managers in career and skills developmentReviews campaign conceptual directions to ensure that strategic marketing objectives remain in focusFacilitates estimates, quotes and unquoted invoices to ensure budget requirements are met and profitability maintainedUnderstands agency standards of financial managementShows knowledge of how Paid, Owned, Earned and Experiential work together to deliver on the client's business objectivesUnderstands how strategy, creative, digital, media and analytics integrateProvides materials to craft case studies to reinforce wins with the client and assists with new businessComes to the table with solutionsResponsible for overseeing client or team issuesPresents information clearly and compellinglyParticipates in best practices discussionsCreates opportunities for efficiencyShares healthcare & education industry knowledgeAnticipates client needsDevelops and maintains a strong client bond through honest, clear and substantive communicationMonitors client state-of-mind on each projectKeeps apprised of all relevant client, industry and market developmentsWorks with new business team to provide relevant expertise, case studies & work examplesConsistently understands how strategy, project management, creative, digital, media and analytics integrateDemonstrates ownership of financial management of accountsSkillsClear understanding of marketing needs and the consumer journey in the healthcare and/or education spaceProven experience in supervising growth of junior team membersSolution-oriented problem solvingCollaborates in strategic developmentUnderstands how organic growth impacts the AgencyLeads by example
