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    Manager, Product Marketing - New York, United States - Calculated Hire

    Calculated Hire
    Calculated Hire New York, United States

    2 weeks ago

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    Description

    Position: Product Marketing Manager

    Location: NYC, LA (Studio City / Playa Vista), or Remote

    Reports to: Director, Product Marketing

    Job Description

    Our streaming client is looking for a creative, experienced, and passionate Product Marketing Manager to join the team. The ideal candidate has experience working cross-functionally to inform new product strategy/positioning and has developed consumer-facing messaging. They will have experience in go-to-market launches, integrated campaigns, and other marketing projects, taking qualitative and quantitative insights and turning them into compelling communications and value props.

    Responsibilities:

    · The ideal candidate has experience driving full-funnel marketing strategies for a large brand and has worked extensively with product and marketing teams to bring the experience to life across the user journey

    · Go-to-Market Strategy: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for the brand holistically and for individual features.

    · Cross-functional Collaboration: Build and manage relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. For specific features/campaigns, you will partner cross-functional teams to help understand and execute upon the end-to-end customer experience, and work with creative and operations teams to build asset toolkits that help channel marketing teams market our features in a consistent way.

    · Campaign Execution: Write marketing briefs for feature go-to-market plans and partner with the channel marketing, product, analytics and creative teams to develop robust and coordinated launch plans, ensuring a seamless execution of those plans.

    · Industry Research: Oversee competitive intelligence, mining the industry (in-category and out-of-category) for trends and opportunities

    Qualifications:

    · 3+ years Product Marketing experience, or in a related role

    · Comfortable navigating and using an analytics platform (e.g. Adobe, Google, etc.)

    · Excellent organization, communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for a variety of audiences.

    · Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving

    · Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors

    · Comfortable working in (or learning to work in) Figma to create mockups to visualizes Product Marketing strategies

    · Comfortable working in (or learning to work in) Airtable or similar Project Management software

    Desired Qualifications:

    · Prior Product Marketing (or related) experience preferred

    · Ability to work autonomously, focusing on key outcomes amidst competing priorities

    · Adaptable and resilient performer who can lead effectively under pressure and through change

    · Experience working with CMS platforms – either vendor (e.g. Adobe Experience Manager, Drupal) or proprietary

    · Results- and solutions-oriented mindset with an intrinsic passion to learn and grow

    · Experience within the advertising or media entertainment industry a plus

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