Product Marketing Manager - New York, United States - Solidus Labs

Solidus Labs
Solidus Labs
Verified Company
New York, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

About Solidus Labs

The position:


Requirements:


  • 5+ years experience in product marketing, ideally in a combination of the following industries: Fintech, cybersecurity, and SaaS. Crypto industry experience is a must.
  • Demonstrated ability to effectively position B2B products for growth in the market, working with marketing and sales to build a healthy pipeline while increasing the velocity and rate of closing deals
  • Selfdriven, flexible, and willing to roll your sleeves up, and be handson. Can handle challenges while maintaining your cool and sense of humor.
  • Works well independently, but enjoys collaborating as part of a team.
  • Demonstrated ability to effectively engage with external and internal stakeholders, including senior executives.
  • Effective partner to all functions from R&D and product to sales and marketing.
  • Adept at influencing peers and managers, and building consensus in an everchanging, fastpaced environment.
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customerfacing messaging.
  • Strong analytical skills, highly capable of interpreting data, performing qualitative research, and distilling results into actionable key takeaways.
  • A passion and a willingness to learn about new technologies with a focus on crypto and DeFi, and the blockchains that power them.
  • Audacity to propose big, almosttooambitious, ideas and execute them.
  • NYCvicinity coast based.

Responsibilities:


  • Lead the development of coherent, compelling, and consistent messaging that articulates Solidus' differentiation and competitive edge.
  • Develop sales enablement content and strategy, including case studies, solution onepagers, web content, presentations, whitepapers and sales playbooks that can be utilized globally.
  • Drive a gotomarket launch strategy for new products, capabilities, and solutions with precision and effectiveness.
  • Refine Solidus' understanding of customer requirements, behaviors and ecosystem to identify market opportunities, and customer demand.
  • Support strategic deals and analyze the pipeline to understand what is effective "in the field", and use this feedback to inform and adjust our product and marketing strategies.
  • Run training sessions to our sales team with a nuanced approach to regional, segment, persona, and product use case requirements.
  • Conduct ongoing analysis of competitors' messaging and marketing strategies as well as win/loss analysis to maintain and accelerate our category leadership.
  • Keep your finger on the pulse of blockchain and digital assets/crypto as it relates to capital markets, financial services, and payments.

Benefits:

The annual salary range for this role is $130,000 - $170,000 for NYC based applicants. The final salary offered will be determined based on relative experience, skills, internal equity, and location.

We also offer a generous total rewards program, including $0 monthly health insurance premiums for you and your family, a robust 401K match program, and perks like ClassPass, One Medical and Talkspace subscriptions.

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