Global Product Marketing Manager - New York, United States - TikTok

TikTok

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Responsibilities

TikTok is the leading platform for short-form mobile videos. Our mission is to spark creativity and spread joy. With global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo, we're truly everywhere.

Why Join Us

Creation is at the heart of TikTok's purpose. Our platform is designed to nurture imaginations. This spirit is also deeply ingrained in our teams.

Together, we foster creativity and happiness - a mission we are all committed to every single day.

For us, every obstacle is an opportunity to learn, innovate, and grow as a cohesive unit.

At TikTok, collaboration and growth go hand in hand. This is how we make a difference - for ourselves, our company, and the communities we serve.

The Global Brand & Video Solutions Team at TikTok is dedicated to empowering businesses worldwide to achieve their branding objectives with flexibility, efficiency, and creativity.

We aim to seamlessly blend TikTok's engaging user experiences into compelling branding efforts, placing video at the core of our platform's success.

Role Overview

As the Product Marketing Manager for Sponsorships on the Global Brand & Video Solutions team, you will play a crucial role in shaping the global go-to-market strategy and product roadmap for TikTok's premium sponsorship products.

From significant events like the Olympics to exclusive premium programs, you'll lead initiatives that resonate with audiences while driving brand success on TikTok.

Responsibilities

Strategic Planning: Collaborate with various teams including sales, product management, partnerships, and regional go-to-market teams to identify key gaps and develop strategic directions for our sponsorship products and offerings. Drive both inbound and outbound product marketing activities.
Market Understanding: Utilize your expertise in premium video and sponsorships to create short and long-term strategies tailored for brand advertisers. Analyze market trends and competition to positively influence advertisers and partners.
Go-to-Market Strategy: Define clear strategies for TikTok's global sponsorship programs, ensuring effective communication of value propositions. Work closely with the sales team to understand market needs and guide product development.
Cross-Functional Collaboration: Partner with various departments to set objectives and develop strategies. Collaborate on regional strategies, programs, and initiatives for effective execution.
Product Expertise: Gain in-depth knowledge of TikTok's video advertising products, partnerships, advertising systems, processes, and measurement tools. Utilize these insights to enhance product offerings and help customers achieve their goals.

Qualifications

Minimum Qualifications: BA/BS degree or higher. 4+ years of experience in product marketing or management focusing on premium video ads or custom programs. 3+ years in digital advertising, preferably at a platform or media company.
Preferred Qualifications: Solid understanding of brand advertising objectives. Proficiency in product, sales, and marketing processes. Ability to create compelling narratives and simplify marketing messaging. Strategic mindset to drive complex initiatives and challenge traditional thinking. Commercial savvy in building business cases. Excellent communication, organizational, and analytical skills.

TikTok is committed to fostering an inclusive environment where skills, experiences, and unique perspectives are valued. Our platform connects people worldwide, and so does our workplace. Our mission is to inspire creativity and spread joy.

To achieve this vision, we celebrate diversity and strive to create an inclusive environment that represents the multitude of communities we reach. We are passionate about this cause and hope you are too.