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Lehi

    Senior Manager, Integrated Marketing - Lehi, United States - Gabb, Inc.

    Gabb, Inc.
    Gabb, Inc. Lehi, United States

    3 weeks ago

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    Description

    Here at Gabb, we are passionate and dedicated to our mission: protecting kids, connecting families, encouraging life beyond the screen, and empowering parents. Staying true to our mission, Gabb is equipping families with products that keep kids safe while still connecting them to friends and family. We stay innovative with new releases such as our Gabb Phone 3 Pro, and refreshed favorites like the Gabb Watch 3. This results in freeing up time to experience the world in a positive way.

    Do you remember your younger years when you played outside until dusk and lost track of time? Maybe you remember dialup internet and your siblings running through the family computer room. We are past simpler times, but we still believe kids deserve to be kids and through safe tech they can be. Come join our mission and help us grow the industry of safe tech for kids and grow the Gabb brand

    What You'll Do

    Gabb is seeking a dynamic and results-driven Senior Manager, Integrated Marketing to lead our integrated marketing efforts. As the ideal candidate, you should have a proven track record of developing and executing successful integrated marketing strategies and campaigns. You will collaborate cross-functionally to align campaign strategy, programs, and goals across the organization, while owning the integrated marketing strategy and roadmap. If you are a strategic thinker with a passion for marketing and a drive to succeed, we want to hear from you Key responsibilities will include:

    • Lead the integrated marketing strategy across marketing, creative and growth teams to build and execute effective campaigns and strategies that drive meaningful business impact.
    • Create and maintain the promotional calendar and marketing campaign briefs to help unify channel creative across channels.
    • Partner with heads of creative, brand media and content teams to establish broad messaging strategies to help unify creative across the marketing funnel and provide campaign insights to influence overall creative strategy for all campaign efforts.
    • Work closely with Insights and Analytics teams to leverage audience data, and competitive analyses to inform current and future campaign strategies.
    • Work closely with FP&A to ensure promotional discounts and spend align with customer acquisition costs and marketing budgets.
    What You'll Bring
    • Bachelor's degree in marketing, communications, or related field.
    • 8+ years of experience in strategic marketing roles with 6+ years of experience in the B2C/DTC industry.
    • Past expertise launching integrated campaigns at high-growth B2C companies.
    • Sharp project management, communication, and writing skills - able to bring clarity and alignment.
    • Experience tracking and reporting on marketing performance across various metrics and diverse channels.
    • Confident in advocating and educating cross-functional stakeholders on the nuances of integrated marketing and setting expectations for campaigns.
    • Natural collaborator and communicator who can influence and lead on protocols.
    Why You'll Love Gabb

    Mission driven to protect kids and make a difference in the world

    Work-life balance with unlimited PTO, flexible/hybrid schedules, and more

    Generously covered insurance premiums (up to 100% based on tenure)

    Stock options and 401(k) plan with employer match

    Fast-paced startup environment with room for career growth

    Energetic and collaborative company culture (plus the coolest coworkers around)

    Pet insurance to keep your furry friend happy and healthy

    Gabb is an equal opportunity employer and is committed to providing a work environment that is free from discrimination of all types. We celebrate diversity and are dedicated to fostering an inclusive environment for all. All applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.
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