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    Senior Associate, Digital Activation - Los Angeles, United States - OMD USA

    OMD USA
    OMD USA Los Angeles, United States

    4 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    OMD

    MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT MEDIA AGENCY NETWORK OF THE YEAR | CANNES LIONS 2017

    OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

    The role:

    The Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients' goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touch-point to stakeholders across the organization and the client for day to day management and support. The key difference between the Senior Associate role and the Associate is the ability to function independently, maintaining the workflow of planning, execution and stewardship of campaigns.

    What you bring:

    • Hands on experience with campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations
    • Experience generating social media plans: audience, platform, placement, ad mix
    • Reporting and analytics: ability to craft insights and proficient in excel
    • 1+ years of digital media buying, negotiation and implementation experience in an agency environment is required.
    • Aptitude for mathematical concepts and an understanding of the digital marketplace.
    • Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media.
    • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.).
    • Excellent presentation, verbal, and written skills.

    Qualifications:

    • 1+ years of digital media buying, negotiation and implementation experience in an agency environment is required
    • Hands on experience in one or more key DSP (DV360, TTD, Amazon DSP, Yahoo DSP, etc.)
    • Able to understand the application and use of industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.
    • Experience curating and troubleshooting inventory from both public and private sources
    • Understanding of various audience data sources and experience with building audiences
    • Strong advanced knowledge of Microsoft software tools including Excel, PowerPoint, and Word
    • Advanced understanding and experience with Ad Trafficking (DoubleClick specific, but experience with additional ad servers is a plus) and Verification partners (IAS/DV/Moat/etc.)
    • Confident in analyzing and acting on marketing data
    • Aptitude for mathematical concepts and an understanding of the digital marketplace
    • Attention to detail in a multi-tasking, fast-paced business environment
    • Excellent presentation, verbal, and written skills

    Responsibilities:

    • Driving overall investment strategy and associated tactics to meet client's goals, working closely with the integrated media, creative and data teams
    • Ability to build partnerships and manage campaigns in a fast-paced environment while maintaining a high level of stress tolerance
    • Analytical ability to extract and apply insight/actions from data to campaigns
    • Strong communication skills with ability to
    • Consulting/educating/negotiating with clients and agency partners
    • Presenting recommendations/ideas to client and internal team
    • Effectively merchandising successes to the client
    • Educating client team on latest trends, best practices, technologies, etc.
    • Prioritizing and managing priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
    • Demonstrating appropriate judgment through proper escalation and strong problem-solving skills
    • Establishing oneself as an expert within their functional department and client team
    • Identifying ways to improve team efficiency and effectiveness
    • Bringing new proactive ideas to help meet client goals and grow business
    • Effectively managing and developing junior team members (mentoring, training, etc.)

    Compensation Range: $40,000 - $70,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.​

    OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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