- Participate in implementing the Product Marketing Strategy, communicate with the Sales Channels on active Products, Pricing and Promotion
- Identify, drive and support process development efforts on each process area critical to product attributes. Highlight and quantify impact of current process capability on product performance. Help define process requirement.
- Collaborate with cross functional teams to develop and execute product marketing strategies and campaigns to generate excitement around product launches, line extensions, and sales strategies.
- Support Product Managers preparing data, drawings, and verbiage for presentations, cut sheets and installation manuals.
- Conduct thorough content reviews to support effective project management execution including electronic catalog to ensure landing pages, cut sheets, and other customer facing materials are current.
- Analysis of Competitor Product Portfolios to assist Product Managers process for determining specifications and need for New Product Introduction.
- Assist with input of product master data into SAP.
- Create an on-going Product and Competitor benchmark, deep dive on competitors technical and go to market abilities and provide key information for competitive advantages for LEDVANCE products.
- Deeply understand your target audiences and their needs and use those insights to create winning marketing campaigns.
- Point person to organize materials for the Product Group for trade shows, sales meetings, and line reviews; samples, slide decks.
- Preferred candidate will have lighting knowledge or experience.
- Strong problem resolution and decision-making skills and be able to resolve elevated issues, be creative and resourceful and display sound judgment and demonstrate accountability.
- Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
- Self-motivated; able to work both independently to complete tasks and respond to department requests, as well as collaborating with others to utilize resources and knowledge of others in identifying quality solutions.
- Strong organization, planning and project management skills; ability to prioritize tasks for both self and team to meet business requirements and deadlines.
- Strong organizational skills: ability to accomplish multiple tasks within the agreed upon timeframes through effective prioritization of duties and functions in a fast-paced environment.
- Ability to work in a time-sensitive and high-volume environment.
- to work both independently toward the successful attainment of department goals and project completion dates, and as part of a team to leverage input and knowledge base of others within the company in providing well rounded and thoughtful information and solutions.
- Ability to work with functional groups and all levels of employees throughout the LEDVANCE organization to achieve business objectives effectively and professionally.
- Customer service and team orientated.
- B.S. Marketing and/or Business Administration, B.S. Electrical Engineering
- Technical speaking and writing skills in English.
- 0-2 Yrs of Work experience
- Some Travel required (10%-15%)
- Excellent skills in MS Office
- SAP experience is a plus
- This role is Monday - Friday during standard business hours.
- LEDVANCE has a minimum of 3 day in-office requirement.
- Position is eligible for LEDVANCE employee referral program.
- Relocation is not available with this position.
- Work sponsorship is not available with this position.
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Product Specialist/Product Marketing - Wilmington, United States - LEDVANCE
Description
SUMMARY:
We are currently hiring a Product Specialist responsible for Product Management support for both Lamps and Luminaires in the areas of Marketing Material, Road Maps, and New Product Introduction including competitor analysis.
ESSENTIAL DUTIES:
QUALIFICATIONS:
EDUCATION AND EXPERIENCE:
ADDITIONAL INFORMATION:
