Marketing Specialist - Newton, United States - AlerisLife
3 weeks ago
Description
Work With Purpose
At AlerisLife we're dedicated to advancing the lives of all we serve - from our residents to each and every one of our team members.
With a mission-driven mindset and a desire to make a difference in the lives of others, our team members enjoy a work culture that is uniquely supportive of their professional and personal lives.
A place where they can advance others, and themselves.About the Team
We're a team of mission-driven individuals with a hunger for purposeful innovation and making a difference in the lives of others.
- our people. We welcome diversity of backgrounds, ideas and life experiences. At AlerisLife and our Operating Divisions you'll find a dedication to one another that's profound, where everyone plays a role in the success of others. What's more, we have a respect for the commitments we all have outside of work-and the trust and flexibility to attend to them.
About you...
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Purpose and Meaning
- You have an authentic connection to our vision, mission and values that helps you advance our culture and keep People First at all times.
Advancing Others
- Whether it's for our customers or team members, you are known as someone committed to advancing others by supporting their continuous growth and leading them to achieve results. You get it
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Operational Excellence
- You are a systems thinker who encourages a mindset of continuous process improvement and outcomes, believes that ideas can come from everywhere and empowers people to find ways to improve how and what we deliver for our customers and each other.
You Are Accountable - to our team, our customer and our brand(s). You believe that how we achieve results is just as important as what we accomplish together.
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Let's Do This - Fast is as slow as we go You thrive on maintaining the focus on what's now while managing multiple priorities, projects and competing demands and helping others anticipate and embrace what's next.
Summary:
Alerislife is searching for a talented Marketing Specialist.
In this role, you will play a pivotal role in executing marketing strategies that drive customer engagement, retention, and revenue growth.
This is a full-time, salaried position that reports to the Director of Brand Marketing to support the branding and general marketing activities for Five Star Senior Living and its communities.
Responsibilities:
- Project management and scheduling of in house and agency marketing & creative projects in Monday.
- Facilitate process for community photography updates including requesting appointments, scheduling followup, image selections process, captioning, community review, and image optimization, ensuring successful rollout online and in print collateral and sharing with our Asset Management Company.
- Document marketing best practices through playbooks for communites in cooperation with Marekting team.
- Marketing Strategy: Aid in execution of comprehensive marketing plans to create synergy with all brand channels and communities ensuring deliverables align with company's goals and objectives
- Content Creation: Collaborate with the brand/content team to brief design projects to create compelling content for digital, print and events that drive engagement and conversions to agency and internal partners
- Collaboration: Collaborate closely with crossfunctional teams, including digital marketing, local marketing, marketing steering committee and sales to ensure marketing and content aligns with company goals
- Brand stewardship: Ensure all content aligns with brand standards
- Stay uptodate on the latest trends and best practices in senior living marketing
- Maintain inventory of marketing collateral materials for communities and ensure proper organization on The Kitchen (online ordering platform)
- Maintain organization of Brand Assets on Sharepoint Management.
- Meet periodically with communites leaders to ensure website marketing stories up to date.
- Perform support duties including but not limited to database management, creating, and maintaining all seasonal marketing materials
Requirements:
- Bachelor's degree in marketing, business, marketing, communications or a related field
- 12 years professional experience in marketing preferably in senior living, hospitality or healthcare
- Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience with Adobe Suite a plus
- Experience with social media tools a plus
- Technologically savvy and resourceful
- Excellent written and verbal communication skills
- Proven ability to work independently and manage multiple projects simultaneously
- Strong project management skills
- Ability to work effectively in a team
- Exceptional interpersonal skills and wi
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