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    Search Engine Marketing Manager - New York, United States - SMB ENGINE

    SMB ENGINE
    SMB ENGINE New York, United States

    4 days ago

    Default job background
    Description
    Job Responsibilities
    • Understand and support clients' business goals.
    • Research, design, and implement successful SEM campaigns.
    • Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
    • Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.
    Desired Skills and Experience

    Knowledge and Skills
    • Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
    • Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
    • Knowledge of HTML/CSS and JavaScript is a plus.
    • Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
    • Excellent organizational and project management skills.
    • Demonstrated aptitude for understanding consumer behavior.
    • Ability to prioritize projects, pay attention to detail, and multi-task.
    • Strong written and verbal communication skills.
    • Function effectively under pressure and maintain a sense of humor.
    • Strong interpersonal and collaboration skills.
    • Willingness to help wherever needed.
    Education and Experience
    • 4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
    • 2+ years of experience with two or more of the following:
      • SEO
      • Website Usability
      • Marketing Analytics
      • Display Media Optimization
      • Social Media Management
    • 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
    • AdWords Certified a must
    • Bing certifications a plus.
    • Demonstrated experience with large campaigns is highly preferred.
    What to expect:
    • Competitive base salary commensurate with experience
    • Performance-based options
    • Fun start-up culture
    • Access to senior management
    • Ability to grow within the organization
    • Training and support from all levels of the company
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