Sara Gartman

I’m a highly motivated and passionate e-commerce and digital marketing professional with a diverse 15+ year background. By applying innovative thinking and data-driven decision-making, I have demonstrated success in developing and implementing strategies that drive conversions, optimize performance, and enhance the customer journey.

I have experience in website production and management, digital marketing, brand development, CMS, online content creation, frontend and backend oversight, product and merchandising management, SEO/SEM, integrated and omni-channel marketing, Google Analytics, CRM, customer lifecycle strategy, KPI reporting, budget planning and forecasting, and leading e-commerce and marketing teams.

Through my background of 15+ years in e-commerce, I have successfully conceptualized and implemented innovative growth strategies that both optimize the consumer experience and drive profit. I have an extensive knowledge of web production and management, driving brand development, CMS, website updates and content creation, frontend and backend oversight, product and inventory management, merchandising, SEO/SEM, CRM, customer lifecycle strategy, customer data integration and segmentation, digital marketing, budget planning, revenue forecasting, and reporting and analytics. In addition to overseeing the daily operations of e-commerce teams, I have spearheaded successful marketing initiatives by implementing campaigns initiatives across email and other paid channels (paid social media, Google Ads, retargeting, and affiliate programs), analyzed website and ad performance, and created new initiatives for building online audiences and brand presence. From my past work, I have gained a deep knowledge of digital commerce and continue to demonstrate my ability to generate innovative online experiences that drive brand visibility, customer loyalty, and sales growth.

I received my bachelors at Eugene Lang College- The New School for Liberal Arts where I studied journalism and marketing. During my time there I also took internships in the web departments of multiple fashion publications including W magazine, Interview, Nylon, and The Huffington Post.