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Customer Marketing Manager - Boston, United States - Veeva Systems
Description
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster.
As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation
(PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a
Work Anywhere
company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
transforming the life sciences industry , committed to making a positive impact on its customers, employees, and communities.
The Role
We are looking for a highly motivated and experienced Customer Marketing Manager.
You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines.
You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs.
You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.
What You'll DoIdentify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
Requirements
Strong marketing experience in enterprise software
Exceptional project management skills with proven success in driving projects to completion
Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
Proven ability to define, develop and execute integrated marketing programs on time and within budget
Excellent English language/communications skills, both written and spoken
Ability to develop long-term business relationships with customers and sales teams
Strong desire to win as a team combined with the ability to work independently
Bachelor's degree in a relevant field
Flexibility to travel as required
Nice to Have
Life sciences industry-relevant work experience
Demonstrable experience in managing and executing integrated marketing programs
Perks & Benefits
Allocations for continuous learning & development
Health & wellness programs
#LI-Remote
#BI-Remote
Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.
If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at Position may not be eligible for remote work in Colorado.
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