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    Sr. Manager Shopper Marketing - Chicago, United States - Molson Coors

    Molson Coors
    Molson Coors Chicago, United States

    3 weeks ago

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    Description
    Requisition ID: 30746

    A Career in Beer and Beyond:

    Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

    We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

    The Headlines:

    In the role of Sr. Manager Shopper Marketing - eCommerce based in Chicago, IL, you will manage a team of Customer Marketing Managers and Associate Marketing Managers. You will be a part of the eCommerce team in the Digital and Media Organization supporting B2C retail eCommerce in US and CA.

    The Senior Marketing Manager will develop our eCommerce brand and customer marketing strategy for our portfolio across B2C eCommerce (retailer to consumer selling). The SMM will co lead our annual customer plans and build our framework to deliver brand solutions in eCommerce. You will lead best in class PDP content to improve product discovery and conversion at retail. You will own the agency relationship to effectively execute our retail media and merch plans at strategic 3P and Pureplay accounts. You will lead your team to build eCom org capabilities to advance our ambition in US and CA.

    This position reports to the SrDirector - NA eCommerce and works very closely with internal and external stakeholders through the value chain to deliver solutions that drive growth for our retailers and grow MCBC's share of category and channel.

    The Responsibilities:
    • Develop our 3P and Pureplay B2C marketing strategy, ensuring its alignment across eCommerce, brand, and corporate priorities
    • Lead our Product Detail Page (PDP) and Content strategy to ensure our brands are merchandised to drive discovery and conversion on retailer websites
    • Own our eCommerce agency scopes inclusive of budgets, deliverables, and prioritization
    • Support sales in building Joint Business Plans (JBP) to secure strategic alignment for customer and MCBC initiatives to drive category growth
    • You will lead Customer Marketing Managers (CMMs) in the execution of customer plans, retail media, and supporting JBP media negotiations
    • You will lead the Associate Marketing Managers (AMMs) in the development of Content and Branded Solutions through an understanding of brand strategies and their link to eCommerce channel/class of trade strategies
    • You will advance eCommerce marketing capabilities across the organization; inclusive of 3P development in Canada
    • You will determine the appropriate customer dollars and agency hours and ensure the deliberate management and reporting of dollar spend and usage of agency hours
    • You will support data and marketing measurement processes to advance eCommerce performance, including close collaboration with agency and retail media teams
    • You will attract, lead, manage, and mentor a diverse team in such a way to ensure development, superior performance and retention of talent
    The Other Qualifications:
    • You have at least 7 years of related sales or marketing experience for a leading CPG organization and have proven team leadership abilities
    • You have strong digital media and/or retail media acumen, inclusive of SEO, sponsored products, shoppable banners, etc
    • Understand eCommerce CPG landscape including key platforms in grocery and convenience
    • You understand the drivers of the digital shelf and how to influence better placement of products on retailer sites
    • You are a skilled negotiator with customer, agency, or media partners
    • You can demonstrate confidence and success and in an ambiguous and dynamic environment
    • You have experience managing people and/or led cross functional projects or trained and drove adoption in new capabilities
    • Your constant curiosity fosters an innovative style and can equally execute ideas given to you.
    • You have experience collaborating with sales on the implementation of customer programs and building annual customer plans
    • You love a challenge - you complete complex projects quickly and adeptly with your understanding of the business priorities
    • You are confident and competent - you are diplomatic, professional, and exercise great judgment in developing and maintaining excellent business relationships within the business
    • You exhibit our Molson Coors core values
    Work Perks that You Need to Know About:
    • Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
    • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
    • We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
    • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
    • Ability to grow and develop your career centered around our First Choice Learning opportunities
    • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
    • On-site pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages
    • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
    #LI-CK1

    #LI-CK1

    Molson Coors is committed to a diverse and inclusive workplace. We're an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail
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