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    CRM Manager, Lifecycle - New York, United States - Goldbely

    Goldbely
    Goldbely New York, United States

    1 day ago

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    Description
    Goldbelly CRM Manager, Lifecycle

    We are looking for a CRM Manager to join our team. At Goldbelly, we believe in the emotional power of food. For many of us, food is a language of love. It's more than just nourishment. It's memories, it's connection, it's comfort. We understand how truly important our mission is. We are here to bring a smile to people's faces, an edible hug, a connection to a loved one even though you may not be with them, a moment of nostalgic comfort, a craving from a beloved food memory.

    What You'll do
    • Own the day-to-day Marketing and CRM campaign set-up and execution across email, SMS, and Push channels for B2C and B2B communications
    • Responsible for building, QA'ing, troubleshooting, and launching marketing, trigger and lifecycle campaigns within our platform
    • Manage B2C and B2B Marketing and CRM campaign execution calendars and oversee process
    • Identify data points and events required for new trigger and lifecycle flows and work cross-functionally with MarTech teams to implement data paths into our ESP to power new journeys
    • Set-up and map dynamic fields into emails/SMS/Push to showcase personalized and targeted modules to applicable customers segments
    • Propose, design, and launch A/B and multivariate testing plans to optimize multi-channel campaign templates as well as communication and segmentation strategies that drive engagement, conversion, and retention
    • Monitor key metrics related to open and click-through rates, CVR, CLV, and list growth, using insights to continuously refine and optimize marketing and lifecycle campaigns
    • Pull and analyze data and provide weekly reporting, analysis, and actionable insights and recommendations to multiple teams and senior leadership
    • Collaborate closely with marketing, product, BI, and customer support teams to ensure a seamless and integrated customer journey
    • Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive
    What you've done
    • Bachelor's Degree
    • 3-6 years of experience
    • Excellent verbal and written communication skills to effectively present strategies and insights to executive teams and across the organization
    • Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value
    • Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
    • Strong understanding of email marketing best practices and industry standards across creative, targeting and end to end execution
    • Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
    • Strong analytical skills to leverage data in crafting personalized customer experiences that resonate at each lifecycle stage
    • Advanced experience using Visual Editors/WYSIWYG editors to build email templates and campaigns
    • Light to intermediate knowledge of HTML & CSS
    • Intermediate to advance familiarity with Liquid
    • Experience building dynamic modules in email
    • Meticulous attention to detail and highly organized
    • Experience sending email marketing campaigns through ESPs to large customer groups (BlueShift familiarity a plus)
    • Experience with SMS and mobile notifications
    • SQL experience a plus
    • Experience working with Project Management tools (e.g. Monday) and design tools (e.g. Figma, Photoshop)
    Benefits
    • Salary Range: $95K - $140K
    • Comprehensive benefits - medical, dental, and vision
    • Company HSA and Dependent Care FSA
    • Flexible paid-time-off
    • Monthly Credits + 25% off Goldbelly
    • Opportunities for upward mobility
    Working at Goldbelly

    At Goldbelly, we believe in the emotional power of food. We believe that food brings people together, so we've created a place that connects people with their greatest food memories, experiences and desires. We've built a platform that empowers small shops, chefs and restaurants and inspires their passion. Our mission is to bring you comfort through food. Whatever you dream of. Wherever you are.
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