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    Specialist, eCommerce Marketplaces - New York, United States - Horizon Media, Inc.

    Horizon Media, Inc.
    Horizon Media, Inc. New York, United States

    4 days ago

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    Description
    Job Description

    Who We Are


    Night Market's mission is to break down siloes between marketing strategy, advertising and ecommerce to bring brands to the forefront of the new digital-first marketplace, employing both data intelligence and best practices to provide greater insight into the consumer purchase journey and inform sustainable growth in an evolving ecommerce-first world.

    We help marketers navigate the changing eCommerce landscape and drive eCommerce performance through eCommerce strategy, execution and innovation that achieves the desired business outcomes.


    At Night Market, we understand the value that different experiences and perspectives can bring to our clients and culture, so we strive to maintain an environment where our employees feel welcomed, safe and empowered.

    We value YOU and believe that your unique, authentic voice allows us to create a more rewarding culture, and experience, together.


    Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.


    We are seeking a Specialist, eCommerce Marketplaces & Retailers to help deliver within client engagements requiring our eCommerce Marketing & Merchandizing capabilities.

    This Specialist will be responsible for supporting the development and execution of marketing and merchandising strategies across Amazon, Walmart, Target, Kroger (or other grocery retailers), Instacart and delivery services.

    Main Duties and Responsibilities

    20% - eCommerce Strategy and Consulting


    • Business Planning: support the development of eCommerce channel strategies for clients and execution plans based on new or existing channel strategies, including identifying current best practices and competitor tactics as needed to inform planning
    • Technology: support the evaluation of the client's use of available platforms and data within the marketplaces and retailers to identify opportunities to enhance client eCommerce capabilities and drive improved eCommerce performance
    • Customer Analytics: support the analysis of available information and data and development of insights and actionable recommendations to improve customer acquisition, retention and/or development in the relevant channels
    40% - Amazon & Walmart Program Implementation


    • Associates: support the continued execution of two client Amazon programs that Night Market is managing
    • Stores: support two existing client Amazon brand store launches that that Night Market is managing
    • Sponsored Brands & Products: conduct keyword and messaging research; help set up ad strategies; optimize retail campaigns to ROI/ROAS
    • Amazon

    DSP:
    help build audiences and inform targeting, dynamic creative optimization and retargeting strategies

    • Promotions & Vouchers: help define and execute promotions to optimize redemption rates
    • Collaborate with team media planning and buying resources as needed in this work
    • Monitor brand and product performance as needed and help generate insights and make recommendations for ongoing performance improvement
    40% - Page and Content Creation


    • PDPs: adhering to best practices, build, enhance and/or maintain product detail pages to drive performance improvements
    • Brand Stores: adhering to best practices, design, build, and/or maintain brand representation Amazon
    • A+ Content: adhering to best practices, help build enhanced brand content within PDPs and Brand Stores to increase conversion
    Other


    • Collaborate with other Night Market and Horizon Media specialists, as well as the client as needed, to deliver quality, integrated deliverables
    • Provide - in meetings, emails, IMs and documents - regular information, data and other updates to Night Market colleagues to inform reporting and decision-making
    • Must be able to "hit the ground running" and dive into delivery with minimal ramp up time
    Knowledge and Skills Required


    • 1+ years recent and continuous hands-on experience supporting marketing (e.g. promotions) and merchandising (e.g. Brand Store and PDP optimization) of products on Amazon
    • 1+ years recent and continuous hands-on experience supporting marketing and merchandising of products on and/or
    • Experience in eCommerce with other key CPG or grocery retailers (e.g. Kroger) and/or delivery services (e.g. Instacart) a plus
    • Practical understanding of fundamental ecommerce and marketing metrics, with ability to create and use basic reporting
    • Competency in using Excel and other platforms like Amazon Brand Analytics, Google Analytics and/or Adobe Analytics in delivering this work
    • Basic understanding of data, content and platforms involved in eCommerce marketing and merchandising a plus, e.g. product assets, feed management, keywords, etc.
    • Effective communication and other teamwork skills
    • Ability and motivation to learn relevant new skills quickly and competently
    • Mindset that fits with a startup environment, e.g. motivated, proactive, collaborative, flexible, practical, agile with the ability to work outside comfort zones and do whatever is needed to get things done
    Physical Activity and Work Environment

    N/A


    The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

    Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

    #LI-JC2

    #LI-HYBRID

    #HMNM

    Horizon Media is proud to be an equal opportunity workplace.

    We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

    We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

    Salary Range

    $75, $95,000.00


    A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

    As an organization, we take an aptitude and competency-based hiring approach.

    We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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